{"title":"Frank R. Kardes","description":null,"products":[{"product_id":"handbook-of-research-methods-in-consumer-psychology-taylor-francis-inc-9780815352938-frank-r-kardes","title":"Handbook of Research Methods in Consumer Psychology","description":"\u003cp\u003eIn the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.\u003c\/p\u003e","brand":"Frank R. Kardes","offers":[{"title":"Default Title","offer_id":52242106483030,"sku":"9780815352938","price":284.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780815352938.jpg?v=1767764665"},{"product_id":"handbook-of-research-methods-in-consumer-psychology-taylor-francis-inc-9780815352983-frank-r-kardes","title":"Handbook of Research Methods in Consumer Psychology","description":"\u003cp\u003eIn the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.\u003c\/p\u003e","brand":"Frank R. Kardes","offers":[{"title":"Default Title","offer_id":52242108154198,"sku":"9780815352983","price":127.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780815352983.jpg?v=1767764666"},{"product_id":"applying-social-cognition-to-consumer-focused-strategy-taylor-francis-ltd-9781138875951-frank-r-kardes","title":"Applying Social Cognition to Consumer-Focused Strategy","description":"\u003cp\u003eDiscover the fascinating intersection of social cognition and consumer behavior in \u003cstrong\u003eApplying Social Cognition to Consumer-Focused Strategy\u003c\/strong\u003e by \u003cstrong\u003eFrank R. Kardes\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2015, this insightful paperback spans 416 pages and delves into how social cognition influences advertising and consumer psychology.\u003c\/p\u003e \n\n\u003cp\u003eThis edited volume offers a comprehensive exploration of key topics such as models of persuasion, the relationship between attitudes and behaviors, judgment and inference, cognitive representation, and decision-making processes. Perfect for marketers, advertisers, and anyone interested in understanding the psychological underpinnings of consumer behavior, this book serves as an essential resource for developing effective consumer-focused strategies.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your knowledge of how cognitive factors shape consumer choices and improve your marketing strategies with this authoritative guide.\u003c\/p\u003e","brand":"Frank R. Kardes","offers":[{"title":"Default Title","offer_id":52253053124950,"sku":"9781138875951","price":63.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138875951.jpg?v=1767781376"}],"url":"https:\/\/www.englishbook.pl\/collections\/frank-r-kardes.oembed","provider":"Bookshop","version":"1.0","type":"link"}