{"title":"Marianna Sigala","description":null,"products":[{"product_id":"wine-tourism-destination-management-and-marketing-springer-nature-switzerland-ag-9783030004361-theory-and-cases-marianna-sigala","title":"Wine Tourism Destination Management and Marketing","description":"\u003cp\u003eDiscover the essential guide to elevating wine tourism with \"Wine Tourism Destination Management and Marketing,\" authored by Marianna Sigala. Released in 2019 by Springer Nature Switzerland AG, this comprehensive hardback spans 621 pages, offering an in-depth exploration of the intricate relationship between wine tourism and destination management. \u003c\/p\u003e\n\n\u003cp\u003eThis insightful book takes a holistic approach, merging wine tourism research with key insights from the fields of wine and destination management. It delves into the challenges and opportunities that various stakeholders in wine destinations face. With its rich analysis and expert perspectives, this book serves as a vital resource for tourism professionals, researchers, and wine enthusiasts alike, aiming to enhance the appeal and management of wine tourism destinations.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're involved in tourism management or simply passionate about wine, Marianna Sigala's work will illuminate the path to successful wine destination marketing strategies.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52223828918614,"sku":"9783030004361","price":169.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030004361.jpg?v=1767737020"},{"product_id":"social-media-in-travel-tourism-and-hospitality-taylor-francis-ltd-9781409420910-theory-practice-and-cases-marianna-sigala","title":"Social Media in Travel, Tourism and Hospitality","description":"\u003cp\u003eDiscover the dynamic intersection of social media and the hospitality industry with \"Social Media in Travel, Tourism and Hospitality\" by Marianna Sigala. Published by Taylor \u0026amp; Francis Ltd in 2012, this insightful hardback spans 344 pages, offering a comprehensive analysis of how Web 2.0 applications are reshaping travel and tourism. \u003c\/p\u003e\n\n\u003cp\u003eIn this engaging book, Sigala delves into the evolving behavior of modern travelers and the strategies that tourism organizations must adopt to adapt to these changes. Through a blend of theory, research, and real-world case studies, readers will gain valuable insights into new service development and innovative marketing techniques tailored for the digital age. Join the conversation about the influence of social media on travel and learn how businesses can reengineer their models to thrive in a rapidly changing landscape. Perfect for industry professionals and enthusiasts alike, this book is a must-read for anyone looking to understand the future of tourism. \u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52228571365718,"sku":"9781409420910","price":194.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781409420910.jpg?v=1767743469"},{"product_id":"management-and-marketing-of-wine-tourism-business-springer-nature-switzerland-ag-9783030092382-theory-practice-and-cases-marianna-sigala","title":"Management and Marketing of Wine Tourism Business","description":"\u003cp\u003eDiscover the intricate relationship between wine marketing and tourism in the insightful book \u003cstrong\u003eManagement and Marketing of Wine Tourism Business\u003c\/strong\u003e by \u003cstrong\u003eMarianna Sigala\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2019, this comprehensive volume spans \u003cstrong\u003e388 pages\u003c\/strong\u003e and presents a holistic analysis of the management and marketing strategies essential for thriving in the wine tourism sector.\u003c\/p\u003e \n\n\u003cp\u003eDesigned for both researchers and practitioners, this book offers a unique blend of international and multidisciplinary perspectives, making it an invaluable resource for anyone interested in the dynamics of wine tourism. Dive into a wealth of research and real-world case studies that illuminate the best practices for attracting visitors and enhancing their experiences in wine tourism businesses.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a scholar, a wine enthusiast, or a business owner, \u003cstrong\u003eManagement and Marketing of Wine Tourism Business\u003c\/strong\u003e is a must-read for understanding the complexities of this vibrant industry.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52235937415510,"sku":"9783030092382","price":169.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030092382.jpg?v=1767756312"},{"product_id":"advances-in-social-media-for-travel-tourism-and-hospitality-taylor-francis-ltd-9781472469205-new-perspectives-practice-and-cases-marianna-sigala","title":"Advances in Social Media for Travel, Tourism and Hospitality","description":"\u003cp\u003eThis book brings together cutting edge research and applications of social media and related technologies. It will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52252964127062,"sku":"9781472469205","price":206.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781472469205.jpg?v=1767781249"},{"product_id":"advances-in-social-media-for-travel-tourism-and-hospitality-taylor-francis-ltd-9780367369163-new-perspectives-practice-and-cases-marianna-sigala","title":"Advances in Social Media for Travel, Tourism and Hospitality","description":"\u003cp\u003eThis book brings together cutting edge research and applications of social media and related technologies. It will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52254014603606,"sku":"9780367369163","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367369163.jpg?v=1767782754"},{"product_id":"case-based-research-in-tourism-travel-hospitality-and-events-springer-verlag-singapore-9789811646737-marianna-sigala","title":"Case Based Research in Tourism, Travel, Hospitality and Events","description":"\u003cp\u003eCase studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction.Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52278032269654,"sku":"9789811646737","price":181.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811646737.jpg?v=1767821205"},{"product_id":"case-based-research-in-tourism-travel-hospitality-and-events-springer-verlag-singapore-9789811646706-marianna-sigala","title":"Case Based Research in Tourism, Travel, Hospitality and Events","description":"\u003cp\u003eCase studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction.Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52278032367958,"sku":"9789811646706","price":181.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811646706.jpg?v=1767821206"},{"product_id":"big-data-and-innovation-in-tourism-travel-and-hospitality-springer-verlag-singapore-9789811363382-managerial-approaches-techniques-and-applications-marianna-sigala","title":"Big Data and Innovation in Tourism, Travel, and Hospitality","description":"\u003cp\u003eThis book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52279082647894,"sku":"9789811363382","price":181.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811363382.jpg?v=1767823045"},{"product_id":"big-data-and-innovation-in-tourism-travel-and-hospitality-springer-verlag-singapore-9789811363412-managerial-approaches-techniques-and-applications-marianna-sigala","title":"Big Data and Innovation in Tourism, Travel, and Hospitality","description":"\u003cp\u003eThis book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.\u003c\/p\u003e","brand":"Marianna Sigala","offers":[{"title":"Default Title","offer_id":52279083008342,"sku":"9789811363412","price":181.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811363412.jpg?v=1767823045"}],"url":"https:\/\/www.englishbook.pl\/collections\/marianna-sigala.oembed","provider":"Bookshop","version":"1.0","type":"link"}