{"title":"Marketing","description":null,"products":[{"product_id":"hacking-growth-9780753545379","title":"Hacking Growth","description":"\u003cp\u003eUnlock the secrets to sustainable business growth with \u003cstrong\u003eHacking Growth\u003c\/strong\u003e by \u003cstrong\u003eMorgan Brown\u003c\/strong\u003e. Published in 2017, this insightful book spans 320 pages and provides a comprehensive framework for businesses aiming to thrive in today's competitive landscape. \u003c\/p\u003e \u003cp\u003eIn \u003cstrong\u003eHacking Growth\u003c\/strong\u003e, Brown emphasizes the importance of cross-functional teams and a culture of continuous testing and iteration. This innovative approach shifts the focus from merely developing products to understanding and engaging customers effectively. Learn how to acquire, retain, and monetize customers in a way that drives lasting success. \u003c\/p\u003e \u003cp\u003eWhether you're a marketer, entrepreneur, or business leader, this book is your essential guide to mastering growth strategies that attract investors and elevate your company’s value. Dive into the actionable insights of \u003cstrong\u003eHacking Growth\u003c\/strong\u003e and transform your business today!\u003c\/p\u003e","brand":"Morgan Brown","offers":[{"title":"Default Title","offer_id":50901575172438,"sku":"9780753545379","price":18.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780753545379.jpg?v=1753668276"},{"product_id":"play-bigger-9780349411361","title":"Play Bigger","description":"\u003cp\u003eDiscover the ultimate guide to entrepreneurship with \u003cstrong\u003ePlay Bigger\u003c\/strong\u003e by Al Ramadan. Published in 2016, this insightful book spans 272 pages and serves as a comprehensive playbook for both start-ups and established companies. Learn how to define and develop a new market category, and gain strategies to dominate it over time. Al Ramadan shares invaluable insights that will empower you to innovate and excel in your business endeavors. Whether you are launching a new venture or looking to elevate your existing company, \u003cstrong\u003ePlay Bigger\u003c\/strong\u003e offers the tools and knowledge you need to succeed in today's competitive landscape. Don't miss out on the opportunity to transform your approach to entrepreneurship!\u003c\/p\u003e","brand":"Al Ramadan","offers":[{"title":"Default Title","offer_id":50902223552854,"sku":"9780349411361","price":20.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780349411361.jpg?v=1753672597"},{"product_id":"perennial-seller-9781781257661","title":"Perennial Seller","description":"\u003cp\u003eDiscover the secrets behind creating a timeless masterpiece with \u003cstrong\u003ePerennial Seller\u003c\/strong\u003e by bestselling author and marketing strategist \u003cstrong\u003eRyan Holiday\u003c\/strong\u003e. Published in 2017, this insightful book spans 256 pages and offers a deep dive into the art of crafting and marketing works that stand the test of time. Ryan Holiday shares invaluable strategies and insights, guiding you through the process of transforming your creative endeavors into enduring successes. Whether you're an author, entrepreneur, or marketer, \u003cstrong\u003ePerennial Seller\u003c\/strong\u003e equips you with the tools to ensure your work not only reaches your audience but resonates with them for years to come. Don't miss the opportunity to learn from one of the leading voices in marketing today!\u003c\/p\u003e","brand":"Ryan Holiday","offers":[{"title":"Default Title","offer_id":50905763414358,"sku":"9781781257661","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781781257661.jpg?v=1753685283"},{"product_id":"insanely-simple-9780670921195","title":"Insanely Simple","description":"\u003cp\u003eDiscover the transformative power of simplicity in business with \u003cstrong\u003eInsanely Simple\u003c\/strong\u003e by Ken Segall. Published in 2013, this insightful book spans 256 pages and delves into the philosophy that defined Apple under the visionary leadership of Steve Jobs. Segall, who played a pivotal role in Apple's marketing, reveals how simplicity became a core principle and competitive advantage for the tech giant. \u003c\/p\u003e \u003cp\u003eIn \u003cstrong\u003eInsanely Simple\u003c\/strong\u003e, Segall outlines ten essential elements of simplicity that can help propel your organization to new heights. Whether you're a business leader, entrepreneur, or simply interested in the creative abilities that drive success, this book offers practical insights and strategies that can be applied in any industry. Unlock the secrets of simplicity and learn how to implement them in your own work environment. \u003c\/p\u003e \u003cp\u003eDon't miss out on this opportunity to gain valuable lessons from one of the most successful companies in history. Grab your copy today!\u003c\/p\u003e","brand":"Ken Segall","offers":[{"title":"Default Title","offer_id":50910312431958,"sku":"9780670921195","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780670921195.jpg?v=1753707622"},{"product_id":"propaganda-9780970312594","title":"Propaganda","description":"\u003cp\u003eDiscover the groundbreaking insights of Edward L. Bernays in his seminal work, \u003cstrong\u003ePropaganda\u003c\/strong\u003e. Published in 2004, this influential book spans 175 pages and delves into the mechanisms of mass communication and public opinion shaping. Bernays, often referred to as the father of public relations, explores the intricate ways in which organized habits and opinions are manipulated in modern democracies. His thought-provoking analysis reveals how an unseen force can guide societal norms and behaviors, making it essential reading for anyone interested in media studies, sociology, and the dynamics of power in contemporary society.\u003c\/p\u003e \u003cp\u003eRenowned intellectual Noam Chomsky praises Bernays' manual for its honest and practical approach, providing readers with a deeper understanding of the powerful institutions that govern industrial state capitalist democracies. Whether you're a student, a media professional, or simply curious about the forces that shape public perception, \u003cstrong\u003ePropaganda\u003c\/strong\u003e is a must-have addition to your bookshelf.\u003c\/p\u003e","brand":"Edward L. Bernays","offers":[{"title":"Default Title","offer_id":50910587814230,"sku":"9780970312594","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780970312594.jpg?v=1753711170"},{"product_id":"traction-9780241242537","title":"Traction","description":"\u003cp\u003eBuilding a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.\u003c\/p\u003e","brand":"Gabriel Weinberg","offers":[{"title":"Default Title","offer_id":50911630819670,"sku":"9780241242537","price":20.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780241242537.jpg?v=1753722435"},{"product_id":"edexcel-as-a-level-year-1-business-student-guide-theme-1-marketing-and-people-9781471883163","title":"Edexcel AS\/A-level Year 1 Business Student Guide: Theme 1: Marketing and people","description":"\u003cp\u003eEnhance your learning experience with the \u003cstrong\u003eEdexcel AS\/A-level Year 1 Business Student Guide: Theme 1: Marketing and People\u003c\/strong\u003e by \u003cstrong\u003eMark Hage\u003c\/strong\u003e. Published in 2017, this comprehensive guide spans 88 pages and is designed to reinforce your understanding of key business concepts. With clear topic summaries, this book provides essential insights into marketing and human resources, making it an invaluable resource for students. \u003c\/p\u003e \u003cp\u003eIncluded are sample questions and answers that will not only improve your exam technique but also help you achieve higher grades. Whether you're preparing for exams or seeking to deepen your knowledge in marketing, this guide is the perfect companion for your studies. \u003c\/p\u003e \u003cp\u003eInvest in your academic success today with Mark Hage's expert insights!\u003c\/p\u003e","brand":"Mark Hage","offers":[{"title":"Default Title","offer_id":50912312983894,"sku":"9781471883163","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781471883163.jpg?v=1753729751"},{"product_id":"branding-in-five-and-a-half-steps-9780500518960","title":"Branding In Five and a Half Steps","description":"\u003cp\u003e\u003cstrong\u003eBranding In Five and a Half Steps\u003c\/strong\u003e by Johnson, Michael.\u003c\/p\u003e\n\u003cp\u003ePublished by Thames \u0026amp; Hudson, (2016), 320 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Branding (Marketing), Marketing, Branding (marketing).\u003c\/p\u003e","brand":"Johnson, Michael","offers":[{"title":"Default Title","offer_id":50913669087574,"sku":"9780500518960","price":41.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780500518960.jpg?v=1753748417"},{"product_id":"events-as-a-strategic-marketing-tool-9781789242300","title":"Events as a Strategic Marketing Tool","description":"\u003cp\u003eDiscover the transformative power of events in marketing with \u003cstrong\u003eEvents as a Strategic Marketing Tool\u003c\/strong\u003e by \u003cstrong\u003eDoroth Gerritsen\u003c\/strong\u003e. This updated edition, published in 2020, serves as an essential resource for both students and professionals in the fields of leisure, tourism, and events. Spanning 256 pages, it offers a rich collection of internationally relevant examples that illustrate how events can effectively contribute to achieving strategic marketing objectives. Whether you're looking to enhance your understanding of event planning or seeking innovative strategies to elevate your marketing efforts, this book provides a comprehensive insight into the integral role of events in strategic planning. Don't miss out on this invaluable guide that bridges theory and practice in the dynamic world of marketing.\u003c\/p\u003e","brand":"Doroth Gerritsen","offers":[{"title":"Default Title","offer_id":50920877457750,"sku":"9781789242300","price":54.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781789242300.jpg?v=1753782014"},{"product_id":"brand-gap-the-9780321348104","title":"Brand Gap, The","description":"\u003cp\u003eDiscover the transformative insights of branding with \u003cstrong\u003eThe Brand Gap\u003c\/strong\u003e by \u003cstrong\u003eMarty Neumeier\u003c\/strong\u003e, published in 2005. This compelling book presents a unified theory of brand, blending strategic and creative thinking to create what Neumeier calls a \"charismatic brand.\" With 208 pages of rich content, you will learn the five essential disciplines of brand-building, how branding is reshaping the competitive landscape, and the three most powerful questions to ask about any brand. Whether you are a marketing professional, a business owner, or simply interested in the art of branding, this book is an invaluable resource. Dive into the world of branding and elevate your understanding with expert guidance from one of the industry's leading voices.\u003c\/p\u003e","brand":"Marty Neumeier","offers":[{"title":"Default Title","offer_id":50921485435222,"sku":"9780321348104","price":32.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780321348104.jpg?v=1753787107"},{"product_id":"mastering-the-complex-sale-9780470533116","title":"Mastering the Complex Sale","description":"\u003cp\u003eUnlock the secrets to successful selling with \u003cstrong\u003eMastering the Complex Sale\u003c\/strong\u003e by \u003cstrong\u003eJeff Thull\u003c\/strong\u003e. Published in 2010, this comprehensive guide spans 304 pages and is designed for sales professionals who seek to thrive in today’s challenging marketplace. Thull provides key strategies for building long-term, sustainable customer relationships, equipping readers with the tools necessary for superior performance and precise execution. As industries face unprecedented challenges, this book serves as an essential manual for those looking to enhance their relationship marketing and selling techniques. Whether you are a seasoned sales expert or just starting out, \u003cstrong\u003eMastering the Complex Sale\u003c\/strong\u003e is your roadmap to navigating complex sales environments and achieving lasting success.\u003c\/p\u003e","brand":"Jeff Thull","offers":[{"title":"Default Title","offer_id":50921502343510,"sku":"9780470533116","price":24.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470533116.jpg?v=1753787484"},{"product_id":"digital-marketing-analytics-9780789759603","title":"Digital Marketing Analytics","description":"\u003cp\u003eUnlock the true potential of your digital data with \u003cstrong\u003eDigital Marketing Analytics\u003c\/strong\u003e by \u003cstrong\u003eChuck Hemann\u003c\/strong\u003e. Published in 2018, this insightful book spans 272 pages, guiding you through the complexities of digital marketing analytics. Are you struggling to leverage your data for a competitive edge? You're not alone—many businesses face the same challenge. Fortunately, Hemann and co-author Ken Burbary break down the intricacies of digital analytics, making it accessible and actionable. This book equips you with the knowledge to transform overwhelming data into strategic insights, paving the way for significant opportunities in digital media and internet marketing. Whether you're a seasoned marketer or just starting, \u003cstrong\u003eDigital Marketing Analytics\u003c\/strong\u003e is an essential resource for mastering the art of data-driven decision-making. Don't miss the chance to elevate your marketing strategies with expert guidance from industry leaders!\u003c\/p\u003e","brand":"Chuck Hemann","offers":[{"title":"Default Title","offer_id":50921589965142,"sku":"9780789759603","price":35.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789759603.jpg?v=1753789149"},{"product_id":"creating-a-brand-identity-a-guide-for-designers-9781780675626","title":"Creating a Brand Identity: A Guide for Designers","description":"\u003cp\u003e\u003cstrong\u003eCreating a Brand Identity: A Guide for Designers\u003c\/strong\u003e by Catharine Slade-Brooking.\u003c\/p\u003e\n\u003cp\u003ePublished by King Publishing, Laurence, (2015), 160 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Marketing, Commercial art, Graphic arts, Branding (Marketing).\u003c\/p\u003e","brand":"Catharine Slade-Brooking","offers":[{"title":"Default Title","offer_id":50921993666902,"sku":"9781780675626","price":29.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781780675626.jpg?v=1753793307"},{"product_id":"brand-flip-the-9780134172811","title":"Brand Flip, The","description":"\u003cp\u003eDiscover the transformative insights of best-selling brand expert Marty Neumeier in \u003cstrong\u003eThe Brand Flip\u003c\/strong\u003e. Published in 2015, this compelling book spans 160 pages and guides you through the essential shift from a company-driven approach to a consumer-driven future. Neumeier reveals how to revolutionize your brand by moving from merely offering products to providing meaningful experiences. Learn to transition from value protection to value creation, embrace relationship pricing over cost-based pricing, and evolve from traditional market segments to vibrant brand tribes. With the rise of social media, the principles outlined in this book are more relevant than ever, empowering you to enhance customer satisfaction and foster true customer empowerment. Elevate your marketing strategy and unlock the potential of your brand with insights from one of the industry's leading voices.\u003c\/p\u003e","brand":"Marty Neumeier","offers":[{"title":"Default Title","offer_id":50922289987926,"sku":"9780134172811","price":35.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780134172811.jpg?v=1753798654"},{"product_id":"apex-hides-the-hurt-9780708898758","title":"Apex Hides the Hurt","description":"\u003cp\u003eDiscover the thought-provoking novel \u003cstrong\u003eApex Hides the Hurt\u003c\/strong\u003e by acclaimed author \u003cstrong\u003eColson Whitehead\u003c\/strong\u003e, known for his international bestseller, \u003cem\u003eThe Underground Railroad\u003c\/em\u003e. Published in 2018, this captivating book spans 224 pages and delves into the complexities of branding and identity within the backdrop of urban life. Whitehead masterfully explores themes of marketing and the impact of geographical names on community perception, making it a compelling read for anyone interested in the intersection of culture and commerce. Whether you're a fan of fiction or seeking insights into the world of marketing, \u003cstrong\u003eApex Hides the Hurt\u003c\/strong\u003e offers a unique narrative that is both engaging and thought-provoking. Don't miss the chance to add this remarkable work to your collection!\u003c\/p\u003e","brand":"Colson Whitehead","offers":[{"title":"Default Title","offer_id":50926715502934,"sku":"9780708898758","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780708898758.jpg?v=1753819637"},{"product_id":"building-distinctive-brand-assets-9780190311506","title":"Building Distinctive Brand Assets","description":"\u003cp\u003eDiscover the secrets to successful branding with \u003cstrong\u003eBuilding Distinctive Brand Assets\u003c\/strong\u003e by \u003cstrong\u003eJenni Romaniuk\u003c\/strong\u003e. Published in 2018, this insightful book spans 248 pages and offers readers effective long-term strategies designed to build and protect your brand's distinctive assets. Jenni Romaniuk, a renowned expert in marketing, delves into the importance of creating unique brand elements that resonate with consumers and stand out in a competitive marketplace. This essential guide is perfect for marketers, brand managers, and business owners looking to enhance their brand's identity and ensure lasting recognition. Elevate your brand strategy today with this must-read resource!\u003c\/p\u003e","brand":"Jenni Romaniuk","offers":[{"title":"Default Title","offer_id":50927922610518,"sku":"9780190311506","price":29.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780190311506.jpg?v=1753837431"},{"product_id":"getting-it-published-9780226281407","title":"Getting It Published","description":"\u003cp\u003eUnlock the secrets of scholarly publishing with \u003cstrong\u003eGetting It Published\u003c\/strong\u003e by \u003cstrong\u003eWilliam P. Germano\u003c\/strong\u003e. This insightful guide, published in 2016 and spanning 304 pages, is a must-read for aspiring authors and seasoned writers alike. Germano, a professor and a veteran of the book industry with over thirty years of experience, provides an insider's perspective on the complexities of getting your work into print.\u003c\/p\u003e \n\n\u003cp\u003eIn today's rapidly changing publishing landscape, authors face both unprecedented opportunities and unique challenges. Germano expertly navigates these waters, offering practical advice on what editors seek and what writers need to succeed. Whether you are exploring traditional routes or considering new publishing avenues, this book equips you with the knowledge to make informed decisions about your work. Don't miss out on this essential resource that demystifies the publishing process and empowers authors to achieve their publishing goals.\u003c\/p\u003e","brand":"William P. Germano","offers":[{"title":"Default Title","offer_id":50931993870678,"sku":"9780226281407","price":23.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780226281407.jpg?v=1753864299"},{"product_id":"selling-for-dummies-9781118967232","title":"Selling For Dummies","description":"\u003cp\u003eUnlock the secrets to sales success with \u003cstrong\u003eSelling For Dummies\u003c\/strong\u003e by Tom Hopkins. Published in 2015, this comprehensive guide spans 384 pages, offering the most up-to-date strategies and techniques in the world of selling. Whether you're a novice or an experienced salesperson, this book equips you with essential tools to enhance your skills.\u003c\/p\u003e \n\n\u003cp\u003eInside, you'll discover effective methods for researching prospects, mastering the sales process, and implementing successful follow-up techniques to nurture customer relationships. Tom Hopkins, a renowned expert in sales training, provides valuable insights that can transform your approach and boost your confidence in closing deals.\u003c\/p\u003e \n\n\u003cp\u003eDon't miss the opportunity to elevate your sales game—grab your copy of \u003cstrong\u003eSelling For Dummies\u003c\/strong\u003e today and start your journey toward becoming a successful salesperson!\u003c\/p\u003e","brand":"Tom Hopkins","offers":[{"title":"Default Title","offer_id":50934320529750,"sku":"9781118967232","price":17.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118967232.jpg?v=1753871927"},{"product_id":"seven-days-in-the-art-world-9781847080844","title":"Seven Days In The Art World","description":"\u003cp\u003eDiscover the captivating world of art with \u003cstrong\u003eSeven Days In The Art World\u003c\/strong\u003e by \u003cstrong\u003eSarah Thornton\u003c\/strong\u003e. Published in 2009, this insightful book spans 304 pages and offers a riveting exploration of the international art market. Thornton, a witty and knowledgeable industry insider, takes readers on an engaging journey through the intricacies of modern art, revealing the economic aspects and marketing strategies that shape this vibrant field. Whether you are an art enthusiast or a curious newcomer, this book provides a unique perspective on the art world, making it a must-read for anyone interested in understanding the dynamics of art today. Dive into the fascinating narratives and experiences that define the art market with Sarah Thornton's expert guidance.\u003c\/p\u003e","brand":"Sarah Thornton","offers":[{"title":"Default Title","offer_id":50935749411158,"sku":"9781847080844","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781847080844.jpg?v=1753879676"},{"product_id":"innovation-product-development-and-commercialization-9781932159707","title":"Innovation, Product Development and Commercialization","description":"\u003cp\u003eUnlock the secrets to thriving in the competitive landscape of the 21st century with \u003cstrong\u003eInnovation, Product Development and Commercialization\u003c\/strong\u003e by \u003cstrong\u003eDariush Rafinejad, Ph.D.\u003c\/strong\u003e. Published in 2007, this comprehensive 400-page guide goes beyond traditional product development, offering a holistic approach that integrates business, market, technology, and resource strategies. Dr. Rafinejad delves into the complexities of matching technological innovation with market opportunities, equipping managers with the insights needed to effectively allocate resources and drive successful product outcomes. This book is an essential resource for professionals in management, marketing, and product management, as well as those involved in research and development. Elevate your understanding of product development and commercialization with this invaluable guide from a seasoned expert in the field.\u003c\/p\u003e","brand":"Dariush Rafinejad, Dariush, Ph.D. Rafinejad","offers":[{"title":"Default Title","offer_id":50937247203670,"sku":"9781932159707","price":92.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781932159707.jpg?v=1753885633"},{"product_id":"we-are-all-weird-9780241209011","title":"We Are All Weird","description":"\u003cp\u003eDiscover the thought-provoking insights of Seth Godin in his compelling book, \u003cstrong\u003eWe Are All Weird\u003c\/strong\u003e, published in 2015. In just 112 pages, Godin challenges the conventional wisdom of marketing and product development. He poses critical questions: Why do companies continue to create products aimed at the so-called \"masses\"? Is the concept of a homogeneous market even relevant in today's diverse world? This engaging read encourages readers to embrace individuality and recognize the power of niche markets. Perfect for marketers, entrepreneurs, and anyone interested in innovative thinking, \u003cstrong\u003eWe Are All Weird\u003c\/strong\u003e is a must-have addition to your bookshelf. Dive into Godin's unique perspective and explore how embracing uniqueness can lead to success in a world that often values conformity.\u003c\/p\u003e","brand":"Seth Godin","offers":[{"title":"Default Title","offer_id":50938498974038,"sku":"9780241209011","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780241209011.jpg?v=1753896926"},{"product_id":"fascinate-revised-and-updated-9780062206480","title":"Fascinate, Revised and Updated","description":"\u003cp\u003eDiscover the secrets of allure and attraction in \"Fascinate, Revised and Updated\" by Sally Hogshead, a must-read for marketers and brand enthusiasts alike. Published in 2016, this insightful book spans 352 pages and dives deep into the psychological aspects of marketing and advertising. Hogshead poses intriguing questions: Why is Jägermeister a beloved brand despite its polarizing taste? What compels women to invest more in fascination than in food and fashion? And how can your brand become utterly irresistible? Through her expert analysis, Hogshead provides a compelling framework that empowers readers to captivate any audience. Learn how to harness the power of fascination and transform your brand into an object of desire. Perfect for anyone looking to elevate their marketing strategy, this revised edition is essential for understanding the art of persuasion in today's competitive landscape.\u003c\/p\u003e","brand":"Sally Hogshead","offers":[{"title":"Default Title","offer_id":50943805686102,"sku":"9780062206480","price":23.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780062206480.jpg?v=1753941105"},{"product_id":"marketing-across-cultures-9780273757733","title":"Marketing Across Cultures","description":"\u003cp\u003eExplore the complexities of global marketing with \u003cstrong\u003eMarketing Across Cultures\u003c\/strong\u003e by \u003cstrong\u003eJean-Claude Usunier\u003c\/strong\u003e. Published in 2012, this comprehensive book spans 496 pages and delves into the vital role that cultural understanding plays in enhancing marketing performance. In our increasingly interconnected world, recognizing the nuances of cultural differences is essential for success in international business.\u003c\/p\u003e \u003cp\u003eUsunier and co-author Lee provide a thorough examination of how multinational companies can effectively navigate and adapt to diverse markets. By comparing various national marketing systems and local commercial practices, this book employs a cross-cultural approach that equips marketers with the necessary insights to develop tailored marketing strategies. Whether you are involved in export marketing, intercultural communication, or international business enterprises, this book is an invaluable resource for understanding the social aspects of marketing across cultures.\u003c\/p\u003e","brand":"Jean-Claude Usunier","offers":[{"title":"Default Title","offer_id":50944606503254,"sku":"9780273757733","price":90.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273757733.jpg?v=1753945287"},{"product_id":"connected-by-design-9781118858202","title":"Connected by Design","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eConnected by Design\u003c\/strong\u003e by \u003cstrong\u003eBarry Wacksman\u003c\/strong\u003e, published in 2014. This compelling book delves into the evolving landscape of global competition and technological advancement, highlighting why traditional strategies for market share and efficiency are becoming obsolete. Spanning 256 pages, Wacksman offers innovative approaches to organizational change and strategic planning that can help businesses thrive in today's fast-paced environment. Whether you're a business leader or a strategist, this book provides essential knowledge to adapt and succeed in a rapidly changing world. Don't miss the opportunity to gain valuable perspectives from a seasoned expert in the field.\u003c\/p\u003e","brand":"Barry Wacksman","offers":[{"title":"Default Title","offer_id":50948045144406,"sku":"9781118858202","price":28.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118858202.jpg?v=1753956650"},{"product_id":"monetizing-innovation-9781119240860","title":"Monetizing Innovation","description":"\u003cp\u003eDiscover the groundbreaking insights in \u003cstrong\u003eMonetizing Innovation\u003c\/strong\u003e by Madhavan Ramanujam, published in 2016. This essential guide, spanning 256 pages, unveils the surprising rules for successful monetization in today's competitive marketplace. As innovation becomes the key driver of growth, understanding how to effectively monetize new products is crucial for any business aiming to thrive. Ramanujam expertly navigates the challenges companies face in translating innovative ideas into profitable solutions. This book is a must-read for marketers, product managers, and entrepreneurs who want to master the art of pricing and ensure their innovations deliver real financial results. Elevate your business strategies and learn how to turn creativity into cash flow with \u003cstrong\u003eMonetizing Innovation\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Madhavan Ramanujam","offers":[{"title":"Default Title","offer_id":50948094951766,"sku":"9781119240860","price":28.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119240860.jpg?v=1753956828"},{"product_id":"art-of-client-service-9781119227823","title":"Art of Client Service","description":"\u003cp\u003eDiscover the secrets to outstanding client service with \u003cstrong\u003eArt of Client Service\u003c\/strong\u003e by \u003cstrong\u003eRobert Solomon\u003c\/strong\u003e. Published in 2016, this insightful book spans 288 pages and serves as a practical guide for professionals in advertising and marketing. Solomon, a seasoned expert in client relations, challenges the notion that exceptional service is an elusive goal. Instead, he presents clear, actionable methods that can be easily implemented to enhance your client interactions and drive more effective results. Whether you're a seasoned professional or just starting out, this book is an invaluable resource for anyone looking to elevate their client service skills. Don't miss the opportunity to learn from one of the industry's leading voices and transform your approach to client relations today!\u003c\/p\u003e","brand":"Robert Solomon","offers":[{"title":"Default Title","offer_id":50948100358486,"sku":"9781119227823","price":30.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119227823.jpg?v=1753956839"},{"product_id":"how-clients-buy-9781119434702","title":"How Clients Buy","description":"\u003cp\u003e\u003cstrong\u003eHow Clients Buy\u003c\/strong\u003e by Tom McMakin.\u003c\/p\u003e\n\u003cp\u003ePublished by Wiley, (2018), 272 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Consultants, Professions, Customer relations, Marketing.\u003c\/p\u003e","brand":"Tom McMakin","offers":[{"title":"Default Title","offer_id":50948149903702,"sku":"9781119434702","price":28.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119434702.jpg?v=1753957014"},{"product_id":"winning-the-story-wars-9781422143568","title":"Winning the Story Wars","description":"\u003cp\u003eDiscover the transformative power of storytelling in marketing with \u003cstrong\u003eWinning the Story Wars\u003c\/strong\u003e by \u003cstrong\u003eJonah Sachs\u003c\/strong\u003e. Published in 2012, this insightful book spans 288 pages and delves into the essential role of values-driven narratives in today's consumer landscape. Sachs argues that brands that effectively communicate their core values through the right channels can not only captivate audiences but also inspire them to become passionate advocates. This compelling guide provides a systematic breakdown of how communicators can transcend traditional selling techniques by crafting stories that resonate deeply with people. Whether you're a marketer, business owner, or simply interested in the psychological and social aspects of storytelling, this book is a must-read for anyone looking to revolutionize their approach to communication and engagement. Embrace the art of storytelling and learn how to turn your audience into fervent supporters.\u003c\/p\u003e","brand":"Jonah Sachs","offers":[{"title":"Default Title","offer_id":50948825383254,"sku":"9781422143568","price":26.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781422143568.jpg?v=1753959159"},{"product_id":"small-data-9781473630130","title":"Small Data","description":"\u003cp\u003eDiscover the insights of consumer behavior in Martin Lindstrom's acclaimed book, \u003cstrong\u003eSmall Data\u003c\/strong\u003e. This New York Times Bestseller was recognized as one of the \"Most Important Books of 2016\" by Inc. and deemed a \"Must Read Business Book\" by Forbes. Published in 2017, this compelling read spans 288 pages and dives deep into the fascinating world of global branding. Lindstrom takes you behind the scenes to uncover the surprising and counter-intuitive truths about our connections as humans. Whether you're a marketing professional or simply interested in understanding what drives consumer behavior, \u003cstrong\u003eSmall Data\u003c\/strong\u003e offers valuable perspectives that can transform your approach to branding and marketing. Don't miss out on this essential addition to your business library!\u003c\/p\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":50949459837270,"sku":"9781473630130","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781473630130.jpg?v=1753964224"},{"product_id":"guerrilla-marketing-to-heal-the-world-9781630476588","title":"Guerrilla Marketing to Heal the World","description":"\u003cp\u003eDiscover the transformative potential of business with \u003cstrong\u003eGuerrilla Marketing to Heal the World\u003c\/strong\u003e by \u003cstrong\u003eJay Conrad Levinson\u003c\/strong\u003e. Published in 2016, this insightful book spans 386 pages and explores innovative marketing strategies that not only drive profits but also promote social responsibility. Levinson, a pioneer in guerrilla marketing, presents a compelling case for how businesses can create a positive impact on society while achieving success. This book is essential for entrepreneurs, marketers, and anyone interested in harnessing the power of profit to foster change. Dive into the world of ethical marketing and learn how to make a difference while thriving in the marketplace. Join the movement towards a better world through strategic marketing that values both profit and purpose.\u003c\/p\u003e","brand":"Jay Conrad Levinson","offers":[{"title":"Default Title","offer_id":50949964824918,"sku":"9781630476588","price":21.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781630476588.jpg?v=1753968525"},{"product_id":"long-tail-9781847940360","title":"Long Tail","description":"\u003cp\u003eDiscover the groundbreaking insights of Chris Anderson in his thought-provoking book, \u003cstrong\u003eLong Tail\u003c\/strong\u003e, published in 2009. In this compelling read, Anderson delves into the new economics of the Internet age, revealing the transformative shifts in the business landscape. With 288 pages of insightful analysis, he explores the vast opportunities available for new producers, innovative e-tailers, and influential tastemakers. This book is a must-read for anyone looking to understand the dynamics of electronic commerce and marketing in today's digital world. Join the conversation about where business is headed and how to harness the power of the long tail for success.\u003c\/p\u003e","brand":"Chris Anderson","offers":[{"title":"Default Title","offer_id":50950208520534,"sku":"9781847940360","price":14.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781847940360.jpg?v=1753971560"},{"product_id":"logo-design-idea-book-9781786274120","title":"Logo Design Idea Book","description":"\u003cp\u003eThe \u003cstrong\u003eLogo Design Idea Book\u003c\/strong\u003e by \u003cstrong\u003eSteven Heller\u003c\/strong\u003e is a must-have resource for anyone interested in the art of logo design. Published in 2019, this engaging guide spans 128 pages and provides an accessible introduction to the essential elements of effective logo creation. Dive into the world of branding as you explore insights into the logos of iconic brands, making it perfect for graphic designers and branding enthusiasts alike.\u003c\/p\u003e \n\n\u003cp\u003eWith contributions from renowned design authorities Steven Heller and Gail Anderson, this book not only offers inspiration but also practical knowledge on how to craft memorable logos. Whether you're a novice or an experienced designer, the \u003cstrong\u003eLogo Design Idea Book\u003c\/strong\u003e is an indispensable tool that will elevate your understanding and skills in logo design.\u003c\/p\u003e","brand":"Steven Heller","offers":[{"title":"Default Title","offer_id":50950861619542,"sku":"9781786274120","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781786274120.jpg?v=1753978970"},{"product_id":"brandlife-hip-hotels-and-hostels-9789887774631","title":"Brandlife: Hip Hotels And Hostels","description":"\u003cp\u003eDiscover the latest addition to the Brandlife series with \"Brandlife: Hip Hotels And Hostels,\" published by Viction Workshop in 2017. This captivating book features an exquisite collection of boutique hotels and hostels that redefine modern hospitality. With 288 pages of stunning visuals and insightful content, it serves as an essential guide for travelers seeking unique and stylish accommodations. Whether you’re planning your next adventure or simply looking for inspiration, this book is a must-have for anyone passionate about design, travel, and the art of living well. Explore the innovative concepts and creative spaces that make these destinations stand out in the competitive world of tourism. Perfect for industry professionals and travel enthusiasts alike, \"Brandlife: Hip Hotels And Hostels\" invites you to experience the vibrant spirit of modern lodging.\u003c\/p\u003e","brand":"Viction Workshop","offers":[{"title":"Default Title","offer_id":50951740391766,"sku":"9789887774631","price":41.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789887774631.jpg?v=1753984602"},{"product_id":"product-managers-handbook-4-e-9780071772983","title":"Product Manager's Handbook 4\/E","description":"\u003cp\u003eDiscover the essential resource for product management with the \u003cstrong\u003eProduct Manager's Handbook 4\/E\u003c\/strong\u003e by \u003cstrong\u003eLinda Gorchels\u003c\/strong\u003e. Published in 2011, this comprehensive guide spans 400 pages and is designed to help you navigate the complexities of the product lifecycle. Whether you are a seasoned professional or just starting out, this handbook provides invaluable insights into creating and managing products that meet evolving customer needs and expectations.\u003c\/p\u003e \u003cp\u003eUpdated with the latest information on innovative tools and strategies, this edition is a must-have for anyone involved in marketing and product management. Learn how to effectively integrate various aspects of product development to ensure success in today’s competitive market. Enhance your skills and knowledge with Linda Gorchels' expert guidance, and take your product management capabilities to the next level.\u003c\/p\u003e","brand":"Linda Gorchels","offers":[{"title":"Default Title","offer_id":50952793358678,"sku":"9780071772983","price":84.82,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071772983.jpg?v=1753999435"},{"product_id":"data-driven-marketing-9780470504543","title":"Data-Driven Marketing","description":"\u003cp\u003eDiscover the transformative power of analytics in marketing with \u003cstrong\u003eData-Driven Marketing\u003c\/strong\u003e by \u003cstrong\u003eMark Jeffery\u003c\/strong\u003e. This acclaimed book, named the Best Marketing Book of 2011 by the American Marketing Association, explores how organizations can achieve remarkable performance improvements through strategic investments in marketing. Published in 2010, this insightful guide spans 320 pages and delves into essential case studies and mathematical models that illustrate effective marketing strategies. In today's environment of constrained budgets, it is crucial for businesses to understand what marketing efforts yield results and which are merely a drain on resources. \u003cstrong\u003eData-Driven Marketing\u003c\/strong\u003e equips readers with the knowledge to make informed decisions, ensuring that every marketing dollar is spent wisely. Elevate your marketing strategy and drive success with this essential read!\u003c\/p\u003e","brand":"Mark Jeffery","offers":[{"title":"Default Title","offer_id":50953660957014,"sku":"9780470504543","price":28.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470504543.jpg?v=1754015989"},{"product_id":"start-something-that-matters-9780753540244","title":"Start Something That Matters","description":"\u003cp\u003eDiscover the inspiring journey of Blake Mycoskie in his thought-provoking book, \u003cstrong\u003eStart Something That Matters\u003c\/strong\u003e. Published in 2012, this compelling read spans 208 pages and delves into the entrepreneurial spirit that led to the creation of TOMS Shoes, a brand synonymous with social responsibility. Mycoskie's innovative approach promises to donate a pair of shoes to a child in need for every pair sold, embodying the essence of giving back while building a successful business. This book is not just for aspiring entrepreneurs; it's a guide for anyone looking to make a meaningful impact in the world. Join Mycoskie as he shares his insights on entrepreneurship, marketing, and the crucial social aspects of business that can transform lives. Whether you're starting a new venture or seeking inspiration, \u003cstrong\u003eStart Something That Matters\u003c\/strong\u003e will motivate you to create a business that makes a difference.\u003c\/p\u003e","brand":"Blake Mycoskie","offers":[{"title":"Default Title","offer_id":50955738579286,"sku":"9780753540244","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780753540244.jpg?v=1754031657"},{"product_id":"key-account-management-9780749469405","title":"Key Account Management","description":"\u003cp\u003eLearn   why when a unique yet simple methodology is effectively implemented, it can   identify, win, retain and develop a company's key customers and accounts.\u003c\/p\u003e","brand":"Peter Cheverton","offers":[{"title":"Default Title","offer_id":50956017074518,"sku":"9780749469405","price":50.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749469405.jpg?v=1754033375"},{"product_id":"branding-yourself-9780789759016","title":"Branding Yourself","description":"\u003cp\u003eUnlock your career potential with \"Branding Yourself,\" a comprehensive guide by Erik Deckers, published in 2017. Spanning 400 pages, this essential resource is designed for anyone seeking to enhance their value to employers and clients alike. Deckers, alongside co-author Kyle Lacy, reveals how to leverage today’s leading social media platforms—including LinkedIn, Facebook, Instagram, and Snapchat—to create a compelling personal brand that opens doors to new job opportunities and business growth.\u003c\/p\u003e \n\n\u003cp\u003eWith practical tips and innovative strategies, \"Branding Yourself\" empowers you to navigate the digital landscape effectively, helping you to stand out in a crowded job market and build meaningful professional relationships. Whether you're embarking on a new career path or looking to elevate your existing one, this book provides the tools you need to succeed. Don't miss the chance to transform your professional image and achieve your aspirations with Erik Deckers' expertly crafted insights.\u003c\/p\u003e","brand":"Erik Deckers","offers":[{"title":"Default Title","offer_id":50956253004118,"sku":"9780789759016","price":25.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789759016.jpg?v=1754034862"},{"product_id":"inbound-marketing-revised-and-updated-9781118896655","title":"Inbound Marketing, Revised and Updated","description":"\u003cp\u003eDiscover the power of digital connection with \u003cstrong\u003eInbound Marketing, Revised and Updated\u003c\/strong\u003e by \u003cstrong\u003eBrian Halligan\u003c\/strong\u003e. Published in 2014, this insightful book spans 224 pages, providing readers with a thorough understanding of how to effectively attract, engage, and delight customers in the online sphere. Halligan, a leading expert in internet marketing, offers practical strategies that leverage blogs, social media, and customer relations to enhance your brand's visibility. Whether you are a seasoned marketer or just starting out, this guide is essential for mastering the economic aspects of inbound marketing. Elevate your digital marketing efforts and create meaningful interactions with your audience. Don't miss out on this vital resource for anyone looking to thrive in the competitive online marketplace!\u003c\/p\u003e","brand":"Brian Halligan","offers":[{"title":"Default Title","offer_id":50956642222422,"sku":"9781118896655","price":22.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118896655.jpg?v=1754036792"},{"product_id":"marketing-4-0-9781119341208","title":"Marketing 4.0","description":"\u003cp\u003eDiscover the future of marketing with \u003cstrong\u003eMarketing 4.0\u003c\/strong\u003e by \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e, published in 2017. This essential guide, spanning 208 pages, explores the transformative shift from traditional marketing to digital strategies. In a world where consumer behavior is rapidly evolving, Kotler provides invaluable insights into how businesses can adapt and thrive in the digital age.\u003c\/p\u003e \u003cp\u003eWith a focus on the integration of technology and human connection, \u003cstrong\u003eMarketing 4.0\u003c\/strong\u003e serves as a comprehensive handbook for marketers looking to navigate the complexities of modern marketing. Whether you're a seasoned professional or just starting out, this book offers practical tools and strategies to enhance your marketing efforts and engage with your audience effectively.\u003c\/p\u003e \u003cp\u003eElevate your marketing game with this must-read resource from one of the industry's leading experts.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":50956835979606,"sku":"9781119341208","price":24.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119341208.jpg?v=1754037582"},{"product_id":"global-sport-marketing-9781138795822","title":"Global Sport Marketing","description":"","brand":"Michel Desbordes","offers":[{"title":"Default Title","offer_id":50957056213334,"sku":"9781138795822","price":80.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138795822.jpg?v=1754038556"},{"product_id":"where-to-play-9781292178929","title":"Where to Play","description":"\u003cp\u003eIf you are an entrepreneur or innovator seeking to navigate the complex world of market opportunities, \"Where to Play\" by Marc Gruber is an essential read. Published in 2017, this insightful guide spans 240 pages and delves deep into the fundamental question of selecting the right market for your innovations. Many innovators rush into the first appealing opportunity without adequately researching or understanding their options, which can lead to costly mistakes. Gruber emphasizes the importance of thorough market evaluation and strategic planning, ensuring you make informed decisions that align with your vision. With practical frameworks and actionable insights, \"Where to Play\" equips you with the tools necessary to identify, analyze, and leverage market opportunities effectively. Don't let uncertainty dictate your entrepreneurial journey—discover how to play the right game and position your innovations for success!\u003c\/p\u003e","brand":"Marc Gruber","offers":[{"title":"Default Title","offer_id":50957401882966,"sku":"9781292178929","price":20.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292178929.jpg?v=1754040085"},{"product_id":"marketing-9781292227191","title":"Marketing","description":"\u003cp\u003eDiscover the dynamic world of marketing with \u003cstrong\u003eMarketing: Real People, Real Decisions\u003c\/strong\u003e by \u003cstrong\u003eMichael R. Solomon\u003c\/strong\u003e. Published in 2019, this engaging text spans 616 pages and offers a unique perspective on marketing by focusing on the real individuals who make impactful marketing decisions at leading companies. This reader-friendly book not only explains essential marketing concepts but also illustrates how they are applied in the real marketplace, making the subject matter relevant and accessible to students. The 3rd European Edition ensures that the content is timely and reflects the latest trends in the industry. Dive into this comprehensive guide to understand how marketing comes alive through the choices of real people, enhancing your vocational guidance in the field of marketing.\u003c\/p\u003e","brand":"Michael R. Solomon","offers":[{"title":"Default Title","offer_id":50957455589718,"sku":"9781292227191","price":84.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292227191.jpg?v=1754040334"},{"product_id":"mastering-technical-sales-the-sales-engineers-handbook-third-edition-9781608077441","title":"Mastering Technical Sales: The Sales Engineer's Handbook, Third Edition","description":"\u003cp\u003eUnlock the secrets to successful sales engineering with \u003cstrong\u003eMastering Technical Sales: The Sales Engineer's Handbook, Third Edition\u003c\/strong\u003e by John Care, the Managing Director of Mastering Technical Sales LLC. This essential guide, published in 2014, spans 406 pages and is a must-have resource for technical professionals in high-tech industries. \u003c\/p\u003e \u003cp\u003eThis newly revised and expanded edition of an Artech House bestseller provides invaluable insights and practical tips tailored for every stage of the selling process. Whether you're looking to enhance your technical explanations or improve your overall sales strategy, this handbook is designed to equip sales engineers with the tools they need to excel. \u003c\/p\u003e \u003cp\u003eDon't miss the opportunity to elevate your sales team's performance—explore the comprehensive techniques and strategies that have been success-tested in the field. Transform your approach to technical sales today!\u003c\/p\u003e","brand":"Care, John (Managing director of Mastering Technical Sales LLC)","offers":[{"title":"Default Title","offer_id":50960869327190,"sku":"9781608077441","price":103.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781608077441.jpg?v=1754058912"},{"product_id":"identity-designed-9781631595943","title":"Identity Designed","description":"\u003cp\u003eDiscover the art of brand identity design with \u003cstrong\u003eIdentity Designed\u003c\/strong\u003e by \u003cstrong\u003eDavid Airey\u003c\/strong\u003e, published in 2019. This comprehensive guide spans 288 pages and serves as an invaluable resource for designers and marketers alike. Inside, you will find a wealth of insights and examples from some of today's leading design professionals, showcasing effective strategies and innovative ideas in the realm of identity design. Whether you are a seasoned designer or just starting your journey, this book will inspire you to create compelling brand identities that resonate with audiences. Elevate your understanding of design and marketing with \u003cstrong\u003eIdentity Designed\u003c\/strong\u003e — a must-have addition to your professional library.\u003c\/p\u003e","brand":"David Airey","offers":[{"title":"Default Title","offer_id":50961183899990,"sku":"9781631595943","price":38.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781631595943.jpg?v=1754061463"},{"product_id":"influential-product-manager-9781523087464","title":"Influential Product Manager","description":"\u003cp\u003eDiscover the essential skills and strategies needed to excel in the fast-paced world of product management with \u003cstrong\u003eInfluential Product Manager\u003c\/strong\u003e by Ken Sandy. Published in 2020, this insightful book spans 312 pages and serves as a comprehensive guide for both aspiring and seasoned product managers in modern technology companies.\u003c\/p\u003e \n\n\u003cp\u003eAs product management continues to be one of the most sought-after roles, this book addresses the growing demand for skilled professionals capable of driving innovation. Ken Sandy expertly outlines the core activities and behaviors necessary for success, making it an invaluable resource for anyone looking to thrive in this competitive field.\u003c\/p\u003e \n\n\u003cp\u003eWhether you come from a technical or non-technical background, \u003cstrong\u003eInfluential Product Manager\u003c\/strong\u003e will equip you with the knowledge and tools to master the art of product management and contribute to the development of groundbreaking technology products.\u003c\/p\u003e","brand":"Ken Sandy","offers":[{"title":"Default Title","offer_id":50962616844630,"sku":"9781523087464","price":42.41,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781523087464.jpg?v=1754070742"},{"product_id":"symbol-9781780671840","title":"Symbol","description":"\u003cp\u003eDiscover the fascinating world of visual communication with \u003cstrong\u003eSymbol\u003c\/strong\u003e by \u003cstrong\u003eSteven Bateman\u003c\/strong\u003e, published in 2014. This insightful book spans 336 pages and delves into the essential role that symbols play in branding and marketing. Bateman meticulously categorizes over 1,300 symbols from around the globe, focusing solely on their form and composition. By stripping away any associated meanings or agendas, readers can appreciate the aesthetic value of each symbol as a unique pictorial language. Ideal for marketers, designers, and anyone interested in the power of visual representation, \u003cstrong\u003eSymbol\u003c\/strong\u003e invites you to explore the effectiveness and impact of symbols without distraction. Enhance your understanding of branding and visual communication with this essential resource.\u003c\/p\u003e","brand":"Steven Bateman","offers":[{"title":"Default Title","offer_id":50964422984022,"sku":"9781780671840","price":23.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781780671840.jpg?v=1754084587"},{"product_id":"brand-the-change-9789063694784","title":"Brand the Change","description":"\u003cp\u003eDiscover the transformative power of branding in \"Brand the Change\" by Anne Miltenburg, published in 2018. This insightful book spans 224 pages and is designed for anyone looking to think like a brand strategist. Miltenburg offers practical strategies to develop unique brand experiences that resonate with your target audience. Whether you're a marketer, entrepreneur, or simply passionate about brand development, this book provides valuable insights to help you attract the right audiences effectively. Dive into the world of brand name products and learn how to navigate the ever-changing landscape of marketing with confidence. Elevate your brand strategy today with \"Brand the Change\"!\u003c\/p\u003e","brand":"Anne Miltenburg","offers":[{"title":"Default Title","offer_id":50965116420438,"sku":"9789063694784","price":35.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789063694784.jpg?v=1754094067"},{"product_id":"positioning-the-battle-for-your-mind-20th-anniversary-edition-9780071359160","title":"Positioning: The Battle for Your Mind, 20th Anniversary Edition","description":"\u003cp\u003eDiscover the groundbreaking insights of Al Ries in the \u003cstrong\u003e20th Anniversary Edition\u003c\/strong\u003e of \u003cem\u003ePositioning: The Battle for Your Mind\u003c\/em\u003e. This essential read, published in 2000, has transformed the landscape of marketing strategy for business and marketing professionals around the globe. With 272 pages of invaluable knowledge, Ries offers a fresh perspective on how to effectively position your brand in a competitive marketplace.\u003c\/p\u003e \u003cp\u003eJoin the ranks of tens of thousands of Ries and Trout enthusiasts who have benefited from this classic text. Whether you're involved in advertising, promotion, or product management, this book is a must-have resource that will enhance your understanding of marketing dynamics and help you craft compelling strategies. Don't miss out on the opportunity to elevate your marketing game with this influential work!\u003c\/p\u003e","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":50967283335510,"sku":"9780071359160","price":25.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071359160.jpg?v=1754113919"},{"product_id":"jab-jab-jab-right-hook-9780062273062","title":"Jab, Jab, Jab, Right Hook","description":"\u003cp\u003eDiscover the secrets of effective social media marketing with \u003cstrong\u003eJab, Jab, Jab, Right Hook\u003c\/strong\u003e by \u003cstrong\u003eGary Vaynerchuk\u003c\/strong\u003e. Published in 2013, this insightful guide spans 224 pages and provides a comprehensive blueprint for crafting successful social media strategies. Vaynerchuk emphasizes the importance of balancing your marketing approach by integrating engaging content (the jabs) with compelling calls to action (the right hooks) that drive conversions. Instead of merely focusing on the next big sale, this book teaches marketers how to build meaningful connections with their audience, ensuring that their social media efforts truly resonate. Whether you're a seasoned marketer or just starting out, Vaynerchuk's expertise will help you navigate the complexities of internet marketing and leverage social media to elevate your brand. Don’t miss out on this essential resource for anyone looking to thrive in the digital landscape.\u003c\/p\u003e","brand":"Gary Vaynerchuk","offers":[{"title":"Default Title","offer_id":50967589192022,"sku":"9780062273062","price":29.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780062273062.jpg?v=1754121579"}],"url":"https:\/\/www.englishbook.pl\/collections\/marketingas.oembed?page=2","provider":"Bookshop","version":"1.0","type":"link"}