{"title":"Nauji Produktai","description":"\u003cp\u003e\u003cstrong\u003eNauji Produktai\u003c\/strong\u003e – autoriaus knygos mūsų kataloge: 382 knygos. Peržiūrėkite visus leidimus ir užsisakykite internetu su pristatymu visoje Lietuvoje.\u003c\/p\u003e","products":[{"product_id":"zero-to-one-9780753555200","title":"Zero to One","description":"\u003cp\u003eThe next Bill Gates will not build an operating system, and the next Larry Page won't create a search engine. If you are merely copying these innovators, you aren't truly learning from them. In \u003cstrong\u003eZero to One\u003c\/strong\u003e by \u003cstrong\u003ePeter Thiel\u003c\/strong\u003e and \u003cstrong\u003eBlake Masters\u003c\/strong\u003e, the authors emphasize that doing what we already know leads the world from 1 to n, merely adding more of something familiar. Instead, every new creation must transition from 0 to 1, which is the essence of innovation.\u003c\/p\u003e\n\n\u003cp\u003eThis insightful book, published in 2015, explores key themes in \u003cstrong\u003eentrepreneurship\u003c\/strong\u003e, the \u003cstrong\u003ediffusion of innovations\u003c\/strong\u003e, and \u003cstrong\u003enew business enterprises\u003c\/strong\u003e. Thiel and Masters provide a framework for thinking about how to create groundbreaking products and services that truly stand out in a competitive market. By understanding the principles of creating something entirely new, readers can unlock the secrets to building a successful business.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eZero to One\u003c\/strong\u003e is ideal for aspiring entrepreneurs, business students, or anyone interested in understanding the dynamics of innovation and product development.\u003c\/p\u003e","brand":"Blake Masters","offers":[{"title":"Default Title","offer_id":50898380259670,"sku":"9780753555200","price":16.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780753555200.jpg?v=1753640695"},{"product_id":"play-bigger-9780349411361","title":"Play Bigger","description":"\u003cp\u003eDiscover the ultimate guide to entrepreneurship with \u003cstrong\u003ePlay Bigger\u003c\/strong\u003e by Al Ramadan. Published in 2016, this insightful book spans 272 pages and serves as a comprehensive playbook for both start-ups and established companies. Learn how to define and develop a new market category, and gain strategies to dominate it over time. Al Ramadan shares invaluable insights that will empower you to innovate and excel in your business endeavors. Whether you are launching a new venture or looking to elevate your existing company, \u003cstrong\u003ePlay Bigger\u003c\/strong\u003e offers the tools and knowledge you need to succeed in today's competitive landscape. Don't miss out on the opportunity to transform your approach to entrepreneurship!\u003c\/p\u003e","brand":"Al Ramadan","offers":[{"title":"Default Title","offer_id":50902223552854,"sku":"9780349411361","price":21.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780349411361.jpg?v=1753672597"},{"product_id":"overcrowded-9780262035361","title":"Overcrowded","description":"\u003cp\u003eDiscover the transformative ideas in \"Overcrowded\" by Roberto Verganti, published in 2017. This insightful book delves into the essence of innovation, shifting the focus from merely understanding how things work to exploring the fundamental reasons behind our needs for products and services. With 264 pages of thought-provoking content, Verganti challenges conventional design thinking and encourages readers to rethink their approach to product development. Ideal for designers, entrepreneurs, and anyone interested in the dynamics of innovation, \"Overcrowded\" offers a fresh perspective on creating meaningful solutions in an increasingly crowded marketplace. Enhance your understanding of product design and innovation with this essential read from a leading expert in the field.\u003c\/p\u003e","brand":"Roberto Verganti","offers":[{"title":"Default Title","offer_id":50906758381910,"sku":"9780262035361","price":34.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780262035361.jpg?v=1753691537"},{"product_id":"lean-product-lifecycle-the-9781292186412","title":"Lean Product Lifecycle, The","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eThe Lean Product Lifecycle\u003c\/strong\u003e by \u003cstrong\u003eTendayi Viki\u003c\/strong\u003e, published in 2018. This comprehensive playbook spans 264 pages and is designed to equip you with essential frameworks, methods, and tools for developing innovative new products and effective business models. Whether you are managing a core portfolio or venturing into new product development, this book offers practical strategies to streamline your processes and enhance your outcomes. Perfect for entrepreneurs, product managers, and business leaders, \u003cstrong\u003eThe Lean Product Lifecycle\u003c\/strong\u003e is your essential guide to navigating the complexities of product innovation and lifecycle management. Elevate your approach to manufacturing and product development today!\u003c\/p\u003e","brand":"Tendayi Viki","offers":[{"title":"Default Title","offer_id":50911329550678,"sku":"9781292186412","price":21.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292186412.jpg?v=1753718910"},{"product_id":"revolutionizing-innovation-9780262029773","title":"Revolutionizing Innovation","description":"\u003cp\u003e\u003cstrong\u003eRevolutionizing Innovation\u003c\/strong\u003e by Dietmar Harhoff, Karim R. Lakhani.\u003c\/p\u003e\n\u003cp\u003ePublished by The MIT Press, (2016), 600 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Diffusion of innovations, Technological innovations, New products, Social aspects.\u003c\/p\u003e","brand":"Dietmar Harhoff","offers":[{"title":"Default Title","offer_id":50913100235094,"sku":"9780262029773","price":64.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780262029773.jpg?v=1753740003"},{"product_id":"innovation-product-development-and-commercialization-9781932159707","title":"Innovation, Product Development and Commercialization","description":"\u003cp\u003eUnlock the secrets to thriving in the competitive landscape of the 21st century with \u003cstrong\u003eInnovation, Product Development and Commercialization\u003c\/strong\u003e by \u003cstrong\u003eDariush Rafinejad, Ph.D.\u003c\/strong\u003e. Published in 2007, this comprehensive 400-page guide goes beyond traditional product development, offering a holistic approach that integrates business, market, technology, and resource strategies. Dr. Rafinejad delves into the complexities of matching technological innovation with market opportunities, equipping managers with the insights needed to effectively allocate resources and drive successful product outcomes. This book is an essential resource for professionals in management, marketing, and product management, as well as those involved in research and development. Elevate your understanding of product development and commercialization with this invaluable guide from a seasoned expert in the field.\u003c\/p\u003e","brand":"Dariush Rafinejad","offers":[{"title":"Default Title","offer_id":50937247203670,"sku":"9781932159707","price":93.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781932159707.jpg?v=1753885633"},{"product_id":"aqa-as-a-level-design-and-technology-product-design-9781510414082","title":"AQA AS\/A-Level Design and Technology: Product Design","description":"\u003cp\u003eUnlock your students' potential in design with \u003cstrong\u003eAQA AS\/A-Level Design and Technology: Product Design\u003c\/strong\u003e by Will Potts. Published in 2017, this comprehensive textbook spans 376 pages, offering a rich resource for aspiring designers. With a focus on fostering creativity, innovation, and critical thinking, this book delves into the essential materials, components, and processes involved in product creation. It’s an invaluable tool for students preparing for their examinations, providing them with the knowledge and understanding needed to excel in industrial arts. Equip your classroom with this engaging resource and inspire the next generation of designers to push boundaries and develop new products. Perfect for those seeking to enhance their understanding of design technology.\u003c\/p\u003e","brand":"Will Potts","offers":[{"title":"Default Title","offer_id":50939792032086,"sku":"9781510414082","price":54.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781510414082.jpg?v=1753914990"},{"product_id":"monetizing-innovation-9781119240860","title":"Monetizing Innovation","description":"\u003cp\u003eDiscover the groundbreaking insights in \u003cstrong\u003eMonetizing Innovation\u003c\/strong\u003e by Madhavan Ramanujam, published in 2016. This essential guide, spanning 256 pages, unveils the surprising rules for successful monetization in today's competitive marketplace. As innovation becomes the key driver of growth, understanding how to effectively monetize new products is crucial for any business aiming to thrive. Ramanujam expertly navigates the challenges companies face in translating innovative ideas into profitable solutions. This book is a must-read for marketers, product managers, and entrepreneurs who want to master the art of pricing and ensure their innovations deliver real financial results. Elevate your business strategies and learn how to turn creativity into cash flow with \u003cstrong\u003eMonetizing Innovation\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Madhavan Ramanujam","offers":[{"title":"Default Title","offer_id":50948094951766,"sku":"9781119240860","price":29.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119240860.jpg?v=1753956828"},{"product_id":"product-managers-handbook-4-e-9780071772983","title":"Product Manager's Handbook 4\/E","description":"\u003cp\u003eDiscover the essential resource for product management with the \u003cstrong\u003eProduct Manager's Handbook 4\/E\u003c\/strong\u003e by \u003cstrong\u003eLinda Gorchels\u003c\/strong\u003e. Published in 2011, this comprehensive guide spans 400 pages and is designed to help you navigate the complexities of the product lifecycle. Whether you are a seasoned professional or just starting out, this handbook provides invaluable insights into creating and managing products that meet evolving customer needs and expectations.\u003c\/p\u003e \u003cp\u003eUpdated with the latest information on innovative tools and strategies, this edition is a must-have for anyone involved in marketing and product management. Learn how to effectively integrate various aspects of product development to ensure success in today’s competitive market. Enhance your skills and knowledge with Linda Gorchels' expert guidance, and take your product management capabilities to the next level.\u003c\/p\u003e","brand":"Linda Gorchels","offers":[{"title":"Default Title","offer_id":50952793358678,"sku":"9780071772983","price":85.82,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071772983.jpg?v=1753999435"},{"product_id":"hidden-in-plain-sight-9780062125699","title":"Hidden in Plain Sight","description":"\u003cp\u003eDiscover the future of consumer behavior with \"Hidden in Plain Sight\" by Jan Chipchase. Published in 2013, this insightful book spans 256 pages and offers a deep dive into understanding your next generation of customers—not just those you serve today, but those you will serve in the years to come.\u003c\/p\u003e \n\n\u003cp\u003eChipchase expertly explores innovative approaches to identify emerging needs and preferences, helping you anticipate what products and services will resonate in the future. By learning to see the world through a new lens, you'll position yourself ahead of competitors and make informed decisions that can shape your business strategy.\u003c\/p\u003e \n\n\u003cp\u003eIf you're intrigued by marketing research and the psychology of consumer behavior, this book is a must-read. \"Hidden in Plain Sight\" will empower you with the tools to unlock the potential of tomorrow's market, ensuring your business thrives in an ever-evolving landscape.\u003c\/p\u003e","brand":"Jan Chipchase","offers":[{"title":"Default Title","offer_id":50952828780886,"sku":"9780062125699","price":23.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780062125699.jpg?v=1754000583"},{"product_id":"emotionally-durable-design-9780415732154","title":"Emotionally Durable Design","description":"\u003cp\u003eEmotionally Durable Design asks ‘Why do we discard products that still work?’ In this second edition, featuring illustrated product examples, a running glossary and pull-out quotes, Chapman frames an alternative genre of design that increases the durability of relationships between people and things.\u003c\/p\u003e","brand":"Jonathan Chapman","offers":[{"title":"Default Title","offer_id":50953699950934,"sku":"9780415732154","price":60.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415732154.jpg?v=1754017231"},{"product_id":"vitamin-green-9780714862293","title":"Vitamin Green","description":"\u003cp\u003eDiscover the innovative world of sustainable design with \"Vitamin Green\" by Sara Goldsmith. Published in 2012, this insightful book offers a comprehensive survey of the latest trends in sustainable architecture and industrial design. With 352 pages filled with inspiring examples and expert analysis, Goldsmith explores the environmental aspects of modern design, emphasizing the importance of eco-friendly practices in creating a sustainable future. Whether you're an architect, designer, or simply passionate about the environment, \"Vitamin Green\" is an essential resource that highlights new products and ideas that are shaping the industry. Dive into this engaging read and learn how to incorporate sustainable practices into your own projects!\u003c\/p\u003e","brand":"Sara Goldsmith","offers":[{"title":"Default Title","offer_id":50953890201942,"sku":"9780714862293","price":54.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780714862293.jpg?v=1754022646"},{"product_id":"influential-product-manager-9781523087464","title":"Influential Product Manager","description":"\u003cp\u003eDiscover the essential skills and strategies needed to excel in the fast-paced world of product management with \u003cstrong\u003eInfluential Product Manager\u003c\/strong\u003e by Ken Sandy. Published in 2020, this insightful book spans 312 pages and serves as a comprehensive guide for both aspiring and seasoned product managers in modern technology companies.\u003c\/p\u003e \n\n\u003cp\u003eAs product management continues to be one of the most sought-after roles, this book addresses the growing demand for skilled professionals capable of driving innovation. Ken Sandy expertly outlines the core activities and behaviors necessary for success, making it an invaluable resource for anyone looking to thrive in this competitive field.\u003c\/p\u003e \n\n\u003cp\u003eWhether you come from a technical or non-technical background, \u003cstrong\u003eInfluential Product Manager\u003c\/strong\u003e will equip you with the knowledge and tools to master the art of product management and contribute to the development of groundbreaking technology products.\u003c\/p\u003e","brand":"Ken Sandy","offers":[{"title":"Default Title","offer_id":50962616844630,"sku":"9781523087464","price":43.41,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781523087464.jpg?v=1754070742"},{"product_id":"blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth-9780316314046","title":"Blue Ocean Shift Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eBlue Ocean Shift: Beyond Competing\u003c\/strong\u003e by \u003cstrong\u003eW. Chan Kim\u003c\/strong\u003e, a must-read for anyone looking to inspire confidence and unlock new growth opportunities. This essential follow-up to the classic \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e, which has sold over 3.6 million copies worldwide, offers proven steps to help organizations move beyond traditional competition.\u003c\/p\u003e \u003cp\u003ePublished in 2017, \u003cstrong\u003eBlue Ocean Shift\u003c\/strong\u003e combines over a decade of research with actionable strategies that guide you through the process of creating uncontested market spaces. With its engaging approach, this book empowers leaders to foster innovation and drive sustainable success. Whether you’re in management or involved in marketing, this insightful guide is designed to elevate your understanding of market segmentation and new product development.\u003c\/p\u003e \u003cp\u003eDon't miss the chance to learn from the expertise of W. Chan Kim, a world-renowned professor, and take your organization to new heights!\u003c\/p\u003e","brand":"W. Chan Kim","offers":[{"title":"Default Title","offer_id":50972000452950,"sku":"9780316314046","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780316314046.jpg?v=1754138990"},{"product_id":"spark-the-9781292005287","title":"Spark, The","description":"\u003cp\u003eDiscover the transformative power of creativity in business with \u003cstrong\u003eThe Spark\u003c\/strong\u003e by Greg Orme. Published in 2014, this insightful book spans 248 pages and delves into the essence of innovation. Orme explores the elusive moments when new ideas ignite, offering a roadmap for fostering a culture of creativity within your organization. Featuring exclusive interviews with industry leaders such as Gail Rebuck, CEO of Penguin Random House, Sir John Hegarty, Founder of BBH, and Stuart Murphy, Director of Entertainment Channels at Sky, this book provides invaluable insights into the minds of those who have successfully harnessed creativity to drive growth and innovation. Whether you're seeking to enhance your creative thinking skills or looking to implement new products and technologies, \u003cstrong\u003eThe Spark\u003c\/strong\u003e is your essential guide to unlocking the potential of innovative ideas in the business world. Don't miss out on the opportunity to elevate your business strategy and achieve game-changing results!\u003c\/p\u003e","brand":"Greg Orme","offers":[{"title":"Default Title","offer_id":50975874515286,"sku":"9781292005287","price":19.18,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292005287.jpg?v=1754181297"},{"product_id":"innovation-book-the-9781292011905","title":"Innovation Book, The","description":"\u003cp\u003e\u003cstrong\u003eThe Innovation Book\u003c\/strong\u003e by Max Mckeown is your essential guide to mastering the art of innovation in today's competitive landscape. Published in 2014, this insightful book spans 296 pages and serves as a comprehensive roadmap for anyone looking to enhance their creative abilities in business.\u003c\/p\u003e\n\n\u003cp\u003eThis book addresses critical questions such as: How can you cultivate a mindset for innovative thinking? What strategies can you employ to effectively lead and manage creative teams? How can you leverage innovation tools to achieve optimal results? Moreover, it provides techniques for engaging people with innovation while steering clear of common pitfalls and roadblocks.\u003c\/p\u003e\n\n\u003cp\u003eWith its practical, bite-sized format, \u003cstrong\u003eThe Innovation Book\u003c\/strong\u003e equips you with the knowledge and skills necessary to drive successful innovations. Whether you're a business leader, a team manager, or an aspiring innovator, this book is a must-have resource for fostering creativity and strategic planning in your organization.\u003c\/p\u003e","brand":"Max Mckeown","offers":[{"title":"Default Title","offer_id":50975876186454,"sku":"9781292011905","price":19.18,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292011905.jpg?v=1754181394"},{"product_id":"product-managers-survival-guide-second-edition-everything-you-need-to-know-to-succeed-as-a-product-manager-9781260135237","title":"Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager","description":"\u003cp\u003e\u003cstrong\u003eProduct Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager\u003c\/strong\u003e by Steven Haines.\u003c\/p\u003e\n\u003cp\u003ePublished by McGraw-Hill Education, (2019), 288 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Product management, New products.\u003c\/p\u003e","brand":"Steven Haines - undifferentiated","offers":[{"title":"Default Title","offer_id":50978426519894,"sku":"9781260135237","price":26.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781260135237.jpg?v=1754230297"},{"product_id":"hunch-9780241290965","title":"Hunch","description":"\u003cp\u003eDiscover the power of intuition in business with \u003cstrong\u003eHunch\u003c\/strong\u003e by Bernadette Jiwa. Published in 2017, this insightful book spans 176 pages, guiding readers through the essential role of gut feelings in driving innovation and success. Jiwa explores how iconic brands like Dyson, GoPro, Starbucks, Instagram, Facebook, and Lululemon were born not from extensive data analysis, but from a simple hunch—an intuitive grasp of unmet needs. In a world where the smallest insight can lead to groundbreaking ideas, understanding your instincts is crucial. \u003cstrong\u003eHunch\u003c\/strong\u003e encourages entrepreneurs to embrace their creative abilities and trust their intuition, moving beyond the anxiety of needing to be more innovative. Dive into this compelling read and unlock the secrets to harnessing your instincts for business success.\u003c\/p\u003e","brand":"Bernadette Jiwa","offers":[{"title":"Default Title","offer_id":51000304140630,"sku":"9780241290965","price":17.48,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780241290965.jpg?v=1754446934"},{"product_id":"grabbing-lightning-9780787996642","title":"Grabbing Lightning","description":"\u003cp\u003eDiscover the transformative power of innovation in \"Grabbing Lightning\" by G. C. O'Connor and Gina Colarelli O'Connor. Published in 2008, this insightful book spans 368 pages and delves into the evolving discipline of innovation within the corporate landscape. As established companies strive for breakthrough innovations, they often find themselves constrained by their traditional management systems. This book offers a compelling exploration of how businesses can overcome these obstacles and embrace innovative strategies to thrive in today's competitive environment. Whether you're a business leader, manager, or aspiring entrepreneur, \"Grabbing Lightning\" provides invaluable insights into the management of technological innovations and effective business strategies. Don't miss the chance to enhance your understanding of innovation and its critical role in business success.\u003c\/p\u003e","brand":"G. C. O'Connor","offers":[{"title":"Default Title","offer_id":51057369481558,"sku":"9780787996642","price":28.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780787996642.jpg?v=1755147481"},{"product_id":"innovators-toolkit-9781118298107","title":"Innovator's Toolkit","description":"\u003cp\u003eUnlock your potential with \u003cstrong\u003eThe Innovator's Toolkit\u003c\/strong\u003e by \u003cstrong\u003eDavid Silverstein\u003c\/strong\u003e, published in 2012. This comprehensive guide is an invaluable resource for innovators, innovation team leaders, operations managers, and corporate change agents dedicated to fostering organic growth. Spanning 432 pages, this toolkit offers a wealth of tools and techniques that are crucial for navigating the complexities of innovation within corporations. Whether you're looking to launch new products or drive technological advancements, this book provides the insights and strategies necessary to thrive in a competitive landscape. Equip yourself with the knowledge to transform ideas into impactful solutions and propel your organization forward. Discover the essential methods that will help you stay ahead in the ever-evolving world of innovation.\u003c\/p\u003e","brand":"David Silverstein","offers":[{"title":"Default Title","offer_id":51078221332822,"sku":"9781118298107","price":37.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118298107.jpg?v=1755490416"},{"product_id":"pivot-9781118559710","title":"Pivot","description":"\u003cp\u003eDiscover the transformative power of sound decision-making with \"Pivot,\" authored by Remy Arteaga and published in 2013. This insightful book spans 320 pages and offers a proven roadmap to entrepreneurial success specifically tailored for new ventures and startups.\u003c\/p\u003e \n\n\u003cp\u003eIn \"Pivot,\" Arteaga delves into the common pitfalls businesses face when operating on unfounded assumptions. He emphasizes the importance of data-driven decision-making to mitigate costly missteps and increase your venture's chances of success. Whether you're an established entrepreneur or just starting your journey, this book provides valuable insights into creative ability in business, new products, and the dynamics of new business enterprises.\u003c\/p\u003e\n\n\u003cp\u003eJoin the ranks of successful entrepreneurs who have benefited from Arteaga's expertise and learn how to pivot effectively in the ever-changing landscape of entrepreneurship. Don't leave your business outcomes to chance; make informed choices that propel your success!\u003c\/p\u003e","brand":"Remy Arteaga","offers":[{"title":"Default Title","offer_id":51078230311254,"sku":"9781118559710","price":39.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118559710.jpg?v=1755490984"},{"product_id":"leveraging-constraints-for-innovation-9781119389309","title":"Leveraging Constraints for Innovation","description":"\u003cp\u003eUnlock the potential of innovation with \u003cstrong\u003eLeveraging Constraints for Innovation\u003c\/strong\u003e by \u003cstrong\u003eSebastian Gurtner\u003c\/strong\u003e. Published in 2018, this insightful book spans 208 pages and serves as an essential guide for managers looking to navigate the complexities of innovation constraints. As the third installment in the PDMA Essentials series, it offers a comprehensive framework that addresses individual, organizational, and market constraints. Gurtner equips readers with actionable tools and practices to not only identify but also effectively overcome these challenges. This book is perfect for professionals seeking to enhance their innovation strategies and drive successful new product development. Dive into a world of possibilities and learn how to leverage constraints for transformative outcomes in your organization.\u003c\/p\u003e","brand":"Sebastian Gurtner","offers":[{"title":"Default Title","offer_id":51086740717910,"sku":"9781119389309","price":68.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119389309.jpg?v=1755600813"},{"product_id":"building-an-entrepreneurial-organisation-9781138861138","title":"Building an Entrepreneurial Organisation","description":"\u003cp\u003eEntrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organizations can become more entrepreneurial to achieve sustainable growth.\u003c\/p\u003e","brand":"Simon Mosey","offers":[{"title":"Default Title","offer_id":51087807349078,"sku":"9781138861138","price":62.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138861138.jpg?v=1755606468"},{"product_id":"seizing-the-white-space-9781422124819","title":"Seizing the White Space","description":"\u003cp\u003eDiscover the power of innovation in \"Seizing the White Space\" by Mark W. Johnson, a must-read for business leaders and entrepreneurs. Published in 2010, this insightful book spans 240 pages and offers a comprehensive guide to redefining business models across various industries, including retail, aviation, and media. Johnson provides road-tested frameworks, analytics, and diagnostics that empower executives to reshape their organizations strategically. Learn how to identify and seize opportunities for transformative growth, redistributing value in your sector. This essential resource is perfect for those looking to drive change and elevate their business to new heights. Don't miss out on the chance to unlock your company's potential with proven strategies from a leading expert in business planning and diversification management.\u003c\/p\u003e","brand":"Mark W. Johnson","offers":[{"title":"Default Title","offer_id":51099605238102,"sku":"9781422124819","price":31.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781422124819.jpg?v=1755721729"},{"product_id":"its-about-time-9781439805954","title":"It's About Time","description":"\u003cp\u003eDiscover the transformative power of Quick Response Manufacturing (QRM) in Rajan Suri's insightful book, \u003cstrong\u003eIt's About Time\u003c\/strong\u003e. Published in 2010 and spanning 228 pages, this essential read delves into the advancements in QRM since Suri's groundbreaking work, \u003cem\u003eQuick Response Manufacturing\u003c\/em\u003e. Learn how implementing QRM can significantly reduce lead times while enhancing product quality, lowering operating costs, and allowing companies to capture a larger market share. This book provides practical strategies for factories in advanced nations to thrive in today’s competitive landscape. Whether you're a production manager, business owner, or industry enthusiast, \u003cstrong\u003eIt's About Time\u003c\/strong\u003e offers valuable insights that can revolutionize your approach to production management and scheduling. Enhance your understanding of modern manufacturing practices and propel your business forward with Rajan Suri's expert guidance.\u003c\/p\u003e","brand":"Rajan Suri","offers":[{"title":"Default Title","offer_id":51099625849174,"sku":"9781439805954","price":55.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781439805954.jpg?v=1755721978"},{"product_id":"lean-3p-advantage-9781439879115","title":"Lean 3P Advantage","description":"\u003cp\u003eUnlock the secrets to innovative product design with \u003cstrong\u003eThe Lean 3P Advantage\u003c\/strong\u003e by \u003cstrong\u003eAllan R. Coletta\u003c\/strong\u003e. Published in 2012, this insightful book spans 336 pages and has been recognized with the prestigious 2013 Shingo Research and Professional Publication Award. \u003cstrong\u003eThe Lean 3P Advantage\u003c\/strong\u003e serves as a comprehensive guide for professionals looking to enhance their production management skills through the Production Preparation Process (3P).\u003c\/p\u003e \n\n\u003cp\u003eAllan R. Coletta presents a unique operations perspective, focusing on how to foster collaborative thinking and drive innovation right from the initial design stages. This book is essential for engineers and product developers who aspire to create market-changing products. Dive into the methodologies that can transform your approach to product design and build a foundation for success in your organization.\u003c\/p\u003e \n\n\u003cp\u003eExplore the transformative potential of Lean 3P and elevate your design process today!\u003c\/p\u003e","brand":"Allan R. Coletta","offers":[{"title":"Default Title","offer_id":51111153697110,"sku":"9781439879115","price":49.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781439879115.jpg?v=1755825166"},{"product_id":"well-designed-9781625274793","title":"Well-Designed","description":"\u003cp\u003e\u003cstrong\u003eWell-Designed\u003c\/strong\u003e by Jon Kolko.\u003c\/p\u003e\n\u003cp\u003ePublished by Harvard Business Review Press, (2014), 224 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Product design, Consumer behavior, New products, Marketing research.\u003c\/p\u003e","brand":"Jon Kolko","offers":[{"title":"Default Title","offer_id":51194288079190,"sku":"9781625274793","price":31.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781625274793.jpg?v=1756702468"},{"product_id":"sustainable-by-design-9781844073535","title":"Sustainable by Design","description":"\u003cp\u003eOffers a design-centred approach that explores both the meaning and practice of sustainable design. This book explores the design process in the context of sustainability, and challenges conventional ways of defining, designing and producing functional objects. It discusses the personal design process, tacit knowledge, and ephemeral design.\u003c\/p\u003e","brand":"Stuart Walker","offers":[{"title":"Default Title","offer_id":51218311053654,"sku":"9781844073535","price":51.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781844073535.jpg?v=1756924033"},{"product_id":"ise-new-products-management-9781260575088","title":"ISE New Products Management","description":"\u003cp\u003eDiscover the essentials of product management with \"ISE New Products Management\" by Crawford, published in 2020. This comprehensive guide spans an impressive 1024 pages, designed for aspiring product managers and marketing professionals alike. In its latest edition, Crawford presents a streamlined format featuring 18 focused chapters that delve into the most relevant topics for new product managers. The text has been significantly updated to reflect current best practices and industry standards, ensuring that readers gain invaluable insights into effective product development and management strategies. Whether you are revisiting the material or diving in for the first time, this edition offers a fresh and engaging perspective on the complexities of managing new products in today’s market. Enhance your knowledge and stay ahead in the competitive landscape with this essential resource.\u003c\/p\u003e","brand":"Crawford","offers":[{"title":"Default Title","offer_id":51238691864918,"sku":"9781260575088","price":78.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781260575088.jpg?v=1757141106"},{"product_id":"platform-ecosystems-9780124080669","title":"Platform Ecosystems","description":"\u003cp\u003eDiscover the essential guide to creating and managing dynamic software platform ecosystems in \"Platform Ecosystems\" by Amrit Tiwana. Published in 2014, this insightful book spans 300 pages and provides a comprehensive roadmap for designing and orchestrating successful platforms. Tiwana equips readers with actionable tools and strategies to develop their own platform initiatives, supported by original research and robust data.\u003c\/p\u003e \u003cp\u003eDelve into the intricacies of how architectural decisions influence the evolution of vibrant ecosystems. With real-world case studies and tangible metrics, this book is an invaluable resource for professionals in the computer software industry looking to innovate and thrive in today's competitive landscape. Elevate your understanding of platform strategy and unlock the potential of your software offerings with \"Platform Ecosystems.\" Perfect for entrepreneurs, product managers, and tech enthusiasts alike!\u003c\/p\u003e","brand":"Amrit Tiwana","offers":[{"title":"Default Title","offer_id":51375575073110,"sku":"9780124080669","price":44.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780124080669.jpg?v=1758473292"},{"product_id":"originals-9780753548080","title":"Originals","description":"\u003cp\u003eDiscover the groundbreaking insights of Adam Grant in his award-winning book, \u003cstrong\u003eOriginals\u003c\/strong\u003e. Published in 2017, this compelling read spans 336 pages and delves into the essence of creativity and innovation in the business world. As a #1 New York Times Bestseller and the winner of the Chartered Management Institute's Management Book of the Year Awards 2017, \u003cstrong\u003eOriginals\u003c\/strong\u003e offers a fresh perspective on how to champion new ideas and drive organizational change. Grant, a renowned thought leader, explores the characteristics that define successful entrepreneurs and provides practical strategies for fostering creative thinking. Whether you're an aspiring business leader or simply interested in enhancing your creative abilities, this book is a must-read. Join the ranks of those who have transformed their approach to success in business with Adam Grant's \u003cstrong\u003eOriginals\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Adam Grant","offers":[{"title":"Default Title","offer_id":51410485936470,"sku":"9780753548080","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780753548080.jpg?v=1758821575"},{"product_id":"ways-to-new-9781119167976","title":"Ways to New","description":"\u003cp\u003eDiscover the transformative power of innovation with \u003cstrong\u003eWays to New\u003c\/strong\u003e by \u003cstrong\u003eJean-Marie Dru\u003c\/strong\u003e. Published in 2016, this insightful book spans 208 pages and serves as a comprehensive roadmap to disruption in today's fast-paced business landscape. \u003cstrong\u003eWays to New\u003c\/strong\u003e provides a strategic blueprint designed to enhance your creative ability and guide your organization through the complexities of technological innovations and organizational change. Whether you’re looking to launch new products or refine your strategic planning, this book equips you with the tools needed to break free from stagnation and lead your market. Embrace the journey towards growth and unlock your organization's potential with Jean-Marie Dru's expert guidance.\u003c\/p\u003e","brand":"Jean-Marie Dru","offers":[{"title":"Default Title","offer_id":51420539421014,"sku":"9781119167976","price":28.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119167976.jpg?v=1758921053"},{"product_id":"innovation-secrets-of-steve-jobs-insanely-different-principles-for-breakthrough-success-9781259835896","title":"Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success","description":"\u003cp\u003eDiscover the transformative insights of one of the most innovative minds in business with \u003cstrong\u003eInnovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success\u003c\/strong\u003e by Carmine Gallo. Published in 2016, this compelling book spans 272 pages and explores the unique strategies that propelled Steve Jobs and Apple to global prominence. Gallo delves into Jobs' \"Think Different\" philosophy, offering readers a roadmap to creativity and success in today’s fast-paced world. Whether you're an entrepreneur, a business leader, or simply someone looking to spark your innovative spirit, this book provides valuable lessons on creative thinking and technological innovation. Uncover the principles that can lead to breakthrough success and learn how to apply them in your own endeavors. Don’t miss the opportunity to gain insights from a true visionary!\u003c\/p\u003e","brand":"Carmine Gallo","offers":[{"title":"Default Title","offer_id":51432228487510,"sku":"9781259835896","price":26.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781259835896.jpg?v=1759028329"},{"product_id":"innovation-workout-the-9781292085012","title":"Innovation Workout, The","description":"\u003cp\u003eUnlock your potential with \u003cstrong\u003eThe Innovation Workout\u003c\/strong\u003e by \u003cstrong\u003eLucy Gower\u003c\/strong\u003e, published in 2015. This engaging book spans 256 pages and is designed to empower individuals and teams to enhance their innovative capabilities. The Innovation Workout offers a clear and straightforward approach, featuring a unique pre-workout test to help you identify your strengths and weaknesses. With its practical 10-step improvement plan, you'll discover effective strategies to rapidly boost your skills and drive success in business. Whether you're looking to foster creativity within your organization or simply enhance your personal skill set, this book is an essential resource for anyone committed to innovation. Dive into The Innovation Workout and start transforming your ideas into impactful actions today!\u003c\/p\u003e","brand":"Lucy Gower","offers":[{"title":"Default Title","offer_id":51432250999126,"sku":"9781292085012","price":16.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292085012.jpg?v=1759029166"},{"product_id":"free-to-make-9781623170745","title":"Free to Make","description":"\u003cp\u003e\u003cstrong\u003eFree to Make\u003c\/strong\u003e by Dale Dougherty.\u003c\/p\u003e\n\u003cp\u003ePublished by Creative ability, (2016), 336 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Creative ability, New products, Makerspaces, Inventions.\u003c\/p\u003e","brand":"Dale Dougherty","offers":[{"title":"Default Title","offer_id":51461591204182,"sku":"9781623170745","price":28.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781623170745.jpg?v=1759333979"},{"product_id":"power-of-little-ideas-9781633691681","title":"Power of Little Ideas","description":"\u003cp\u003eDiscover the transformative insights in \"Power of Little Ideas\" by David C. Robertson, published in 2017. This compelling book challenges the prevailing notion that companies must only focus on radical innovations to thrive in today’s competitive landscape. With 256 pages of thought-provoking content, Robertson emphasizes the importance of incremental changes, encouraging companies to leverage small yet impactful ideas that can lead to significant progress.\u003c\/p\u003e \n\n\u003cp\u003eThe author articulates a distinctive approach that combines three key elements, guiding leaders to innovate without the pressure to disrupt their entire operation. Whether you're a seasoned executive or an aspiring entrepreneur, Robertson’s insights will empower you to rethink your innovation strategy and embrace the power of small ideas for long-term success. Dive into this essential read and transform the way you think about product development and technological innovations.\u003c\/p\u003e","brand":"David C. Robertson","offers":[{"title":"Default Title","offer_id":51462933545302,"sku":"9781633691681","price":27.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781633691681.jpg?v=1759334889"},{"product_id":"design-for-behaviour-change-9780367669874","title":"Design for Behaviour Change","description":"\u003cp\u003eDesign for Behaviour Change explores a social and organizational phenomenon that has been driven by changes in technology, society and the world economy. The book describes the various psychological and design tools that are useful in planning, facilitating and understanding behaviour change and provides detailed case studies from the perspectives\u003c\/p\u003e","brand":"Kristina Niedderer","offers":[{"title":"Default Title","offer_id":51508014842198,"sku":"9780367669874","price":44.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367669874.jpg?v=1759857261"},{"product_id":"eyal-nir-penguin-books-ltd-hooked-how-to-build-habit-forming-products-9780241184837","title":"Hooked, How to Build Habit-Forming Products","description":"\u003cp\u003eDiscover the secrets behind habit-forming products in \u003cstrong\u003eHooked: How to Build Habit-Forming Products\u003c\/strong\u003e by Eyal Nir. Published in 2014, this insightful book spans 256 pages and delves into the psychology of consumer behavior. Why do some products captivate our attention while others fade into obscurity? Eyal Nir, drawing from his extensive research and consulting experience, unravels the patterns that keep us engaged with certain technologies. This compelling read not only answers these pressing questions but also equips readers with practical strategies to create products that resonate with users on a deeper level. Whether you're an entrepreneur, product manager, or simply curious about what makes products addictive, \u003cstrong\u003eHooked\u003c\/strong\u003e is an essential addition to your bookshelf. Unlock the potential to transform your ideas into habit-forming successes!\u003c\/p\u003e","brand":"Eyal Nir","offers":[{"title":"Default Title","offer_id":51873666007382,"sku":"9780241184837","price":18.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780241184837.jpg?v=1763398312"},{"product_id":"w-chan-kim-harvard-business-school-publishing-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-9781625274496","title":"Blue Ocean Strategy, Expanded Edition, How to Create Uncontested Market Space and Make the Competition Irrelevant","description":"\u003cp\u003eDiscover the groundbreaking insights of W. Chan Kim in the \u003cstrong\u003eBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant\u003c\/strong\u003e. This influential book, published in 2015, has captivated readers worldwide, selling over 3.5 million copies and translated into 44 languages. With 320 pages of innovative strategies, Kim challenges traditional business practices and encourages companies to explore untapped markets, fostering creativity and growth. Whether you're an entrepreneur, business leader, or simply interested in strategic thinking, this essential read will equip you with the tools to navigate competitive landscapes and thrive in your industry. Embrace the power of blue ocean thinking and transform your approach to business today!\u003c\/p\u003e","brand":"W. Chan Kim","offers":[{"title":"Default Title","offer_id":51912356790614,"sku":"9781625274496","price":28.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781625274496.jpg?v=1763669985"},{"product_id":"jonah-berger-simon-schuster-ltd-contagious-how-to-build-word-of-mouth-in-the-digital-age-9781471111709","title":"Contagious, How to Build Word of Mouth in the Digital Age","description":"\u003cp\u003eDiscover the secrets behind making products, ideas, and behaviors truly resonate with audiences in \u003cstrong\u003eContagious: How to Build Word of Mouth in the Digital Age\u003c\/strong\u003e by \u003cstrong\u003eJonah Berger\u003c\/strong\u003e. Published in 2014, this insightful book spans 256 pages and delves into the psychology of why certain things go viral. Berger, a renowned expert in marketing and social influence, shares compelling strategies that can help you harness the power of word-of-mouth in today’s digital landscape. Whether you're a marketer, entrepreneur, or simply curious about the mechanics of social sharing, this book offers actionable insights to elevate your brand and engage your audience effectively. Don’t miss the chance to learn from one of the leading voices in marketing today!\u003c\/p\u003e","brand":"Jonah Berger","offers":[{"title":"Default Title","offer_id":52066926690646,"sku":"9781471111709","price":12.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781471111709.jpg?v=1765490457"},{"product_id":"sara-wachter-boettcher-ww-norton-co-technically-wrong-sexist-apps-biased-algorithms-and-other-threats-of-toxic-tech-9780393356045","title":"Technically Wrong, Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech","description":"\u003cp\u003eDiscover the critical insights in \u003cstrong\u003eTechnically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech\u003c\/strong\u003e by Sara Wachter-Boettcher. Published in 2018, this thought-provoking book spans 240 pages, diving deep into the pervasive biases and blind spots that infiltrate the tech industry. Wachter-Boettcher reveals how these issues are embedded in digital products, ultimately causing harm to society as a whole. This compelling read is essential for anyone interested in understanding the ethical implications of technology in our lives. Join the conversation about creating a more equitable digital future with this eye-opening exploration of toxic tech. Perfect for tech enthusiasts, industry professionals, and anyone concerned about the impact of technology on our world.\u003c\/p\u003e","brand":"Sara Wachter-Boettcher","offers":[{"title":"Default Title","offer_id":52128178241878,"sku":"9780393356045","price":16.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780393356045.jpg?v=1766299134"},{"product_id":"zero-to-one-random-house-inc-9780804139298-notes-on-startups-or-how-to-build-the-future","title":"Zero to One","description":"\u003cp\u003e\u003cstrong\u003eZero to One\u003c\/strong\u003e by Peter A. Thiel, Blake Masters.\u003c\/p\u003e\n\u003cp\u003ePublished by The Crown Publishing Group, (2014), Hardback, 210 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Diffusion of innovations, New business enterprises, New products, Entrepreneurship.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52223035605334,"sku":"9780804139298","price":31.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780804139298.jpg?v=1767735896"},{"product_id":"winning-at-new-products-5th-edition-basic-books-9780465093328-creating-value-through-innovation-robert-g-cooper","title":"Winning at New Products, 5th Edition","description":"\u003cp\u003eDiscover the essential guide to successful product development with \u003cstrong\u003eWinning at New Products, 5th Edition\u003c\/strong\u003e by \u003cstrong\u003eRobert G. Cooper\u003c\/strong\u003e. This fully updated edition of the classic business reference book, published by Basic Books in 2017, offers invaluable insights from a world-renowned scholar in innovation management. Spanning 448 pages, this comprehensive resource covers the latest strategies and best practices for navigating the complexities of bringing new products to market. Whether you are a seasoned professional or just starting in the field, Cooper's expertise will equip you with the tools needed to enhance your product development process and achieve success. Don't miss the opportunity to learn from one of the leading voices in innovation—order your copy today!\u003c\/p\u003e","brand":"Robert G. Cooper","offers":[{"title":"Default Title","offer_id":52223694668118,"sku":"9780465093328","price":27.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780465093328.jpg?v=1767736823"},{"product_id":"wide-lens-penguin-books-ltd-9780670921683-a-new-strategy-for-innovation-ron-adner","title":"Wide Lens","description":"\u003cp\u003eDiscover the transformative insights of Ron Adner's \u003cstrong\u003eWide Lens\u003c\/strong\u003e, published by Penguin Books Ltd in 2012. This compelling paperback spans 288 pages and draws on over a decade of rigorous research and field testing. Journey from Kenya to California and explore diverse sectors, including transport and telecommunications, to uncover the hidden structures that drive success in our interdependent world. \u003cstrong\u003eWide Lens\u003c\/strong\u003e offers innovative frameworks and practical tools designed to enhance your chances of achieving innovation success. Whether you're a business leader, entrepreneur, or simply passionate about understanding the dynamics of collaboration and innovation, this book is a must-read. Equip yourself with the knowledge to navigate the complexities of today’s interconnected landscape and elevate your strategic thinking.\u003c\/p\u003e","brand":"Ron Adner","offers":[{"title":"Default Title","offer_id":52223800934742,"sku":"9780670921683","price":24.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780670921683.jpg?v=1767736985"},{"product_id":"when-innovation-moves-at-digital-speed-mit-press-ltd-9780262535717-strategies-and-tactics-to-provoke-sustain-and-defend-innovation-in-today-s-unsettled-markets-mit-sloan-management-review","title":"When Innovation Moves at Digital Speed","description":"\u003cp\u003e\u003cstrong\u003eWhen Innovation Moves at Digital Speed\u003c\/strong\u003e by MIT Sloan Management Review.\u003c\/p\u003e\n\u003cp\u003ePublished by MIT Press, (2018), Paperback, 280 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Organizational change, Business enterprises, New products, management.\u003c\/p\u003e","brand":"MIT Sloan Management Review","offers":[{"title":"Default Title","offer_id":52223963562326,"sku":"9780262535717","price":37.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780262535717.jpg?v=1767737212"},{"product_id":"w-chan-kim-and-renee-mauborgne-blue-ocean-strategy-reader-harvard-business-review-press-9781633692749-the-iconic-articles-by-bestselling-authors-w-chan-kim-and-renee-mauborgne-w-chan-kim","title":"W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader","description":"\u003cp\u003eDiscover the essential insights behind the groundbreaking concept of Blue Ocean Strategy with the \u003cstrong\u003eW. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader\u003c\/strong\u003e, authored by the renowned W. Chan Kim. Published by Harvard Business Review Press in 2017, this paperback edition spans 224 pages and delves into the iconic articles that inspired the bestselling book. \u003c\/p\u003e \u003cp\u003eUnlock innovative strategies for creating uncontested market space and making the competition irrelevant. This reader is an invaluable resource for business leaders, entrepreneurs, and anyone interested in strategic management. Dive into the transformative ideas that have reshaped the way organizations approach competition and value creation. Equip yourself with the knowledge to navigate today's dynamic business landscape and drive your success with the principles of Blue Ocean Strategy.\u003c\/p\u003e","brand":"W. Chan Kim","offers":[{"title":"Default Title","offer_id":52224599785814,"sku":"9781633692749","price":21.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781633692749.jpg?v=1767738020"},{"product_id":"visible-knowledge-for-flawless-design-taylor-francis-ltd-9781138577282-the-secret-behind-lean-product-development-allen-c-ward","title":"Visible Knowledge for Flawless Design","description":"\u003cp\u003e\u003cstrong\u003eVisible Knowledge for Flawless Design\u003c\/strong\u003e by Allen C. Ward, Dantar P. Oosterwal, Durward K. Sobek II.\u003c\/p\u003e\n\u003cp\u003ePublished by Productivity Press, (2018), Paperback, 116 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: New products, Information visualization, Lean manufacturing, Production allégée.\u003c\/p\u003e","brand":"Allen C. Ward","offers":[{"title":"Default Title","offer_id":52224766804310,"sku":"9781138577282","price":44.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138577282.jpg?v=1767738180"},{"product_id":"visible-knowledge-for-flawless-design-taylor-francis-ltd-9781138577534-the-secret-behind-lean-product-development-dantar-p-oosterwal","title":"Visible Knowledge for Flawless Design","description":"\u003cp\u003e\u003cstrong\u003eVisible Knowledge for Flawless Design\u003c\/strong\u003e by Allen C. Ward, Dantar P. Oosterwal, Durward K. Sobek II.\u003c\/p\u003e\n\u003cp\u003ePublished by Taylor \u0026amp; Francis Group, (2018), Hardback, 116 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: New products, Information visualization, Lean manufacturing, Production allégée.\u003c\/p\u003e","brand":"Dantar P. Oosterwal","offers":[{"title":"Default Title","offer_id":52224766869846,"sku":"9781138577534","price":188.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138577534.jpg?v=1767738179"},{"product_id":"vip-vision-in-design-bis-publishers-b-v-9789063693718-a-guidebook-for-innovators-paul-hekkert","title":"ViP Vision in Design","description":"\u003cp\u003eExperience the fusion of knowledge and creativity with \"ViP Vision in Design\" by Paul Hekkert, published by BIS Publishers B.V. in 2014. This insightful paperback explores the essential principles of formulating a visionary approach to product design. Drawing upon 15 years of extensive research and practice, Hekkert presents a comprehensive guide tailored for design practitioners and educators alike. With 208 pages filled with innovative ideas, this book is an invaluable resource for anyone interested in industrial design, technological innovations, and the creation of new products. Discover how to craft a meaningful vision that can influence the future of design and unlock your potential in the dynamic world of product creation. Ideal for professionals looking to elevate their design strategies, \"ViP Vision in Design\" is a must-have addition to your bookshelf.\u003c\/p\u003e","brand":"Paul Hekkert","offers":[{"title":"Default Title","offer_id":52224795279702,"sku":"9789063693718","price":36.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789063693718.jpg?v=1767738214"},{"product_id":"user-innovation-taylor-francis-ltd-9781138994003-barriers-to-democratization-and-ip-licensing-viktor-braun","title":"User-Innovation","description":"\u003cp\u003eDiscover the transformative ideas in \u003cstrong\u003eUser-Innovation\u003c\/strong\u003e by Viktor Braun, published by Taylor \u0026amp; Francis Ltd in 2016. This illuminating book spans 274 pages, systematically identifying and analyzing the major obstacles to user-innovation. Braun critically evaluates the democratization of innovation, examining key legal, economic, technological, and societal barriers that hinder progress in this vital field. With fresh insights, the author proposes alternative possibilities, making it a must-read for anyone interested in understanding the complexities of innovation and its impact on society. Ideal for students, professionals, and policymakers alike, this paperbound edition offers a profound look into the innovative processes shaping our world. Explore the cutting-edge intersection of political science and technology as you delve into User-Innovation today!\u003c\/p\u003e","brand":"Viktor Braun","offers":[{"title":"Default Title","offer_id":52224914293078,"sku":"9781138994003","price":65.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138994003.jpg?v=1767738362"}],"url":"https:\/\/www.englishbook.pl\/collections\/nauji-produktai.oembed?page=2","provider":"Bookshop","version":"1.0","type":"link"}