{"product_id":"consumer-behaviour-john-wiley-sons-inc-9780470994658-martin-evans","title":"Consumer Behaviour","description":"\u003cp\u003eDiscover the intricacies of human decision-making with \u003cstrong\u003eConsumer Behaviour\u003c\/strong\u003e by Martin Evans, published by John Wiley \u0026amp; Sons Inc. This comprehensive second edition, released in 2009, spans 576 pages and delves into the essential elements that drive consumer choices. \u003c\/p\u003e \n\n\u003cp\u003eUnderstanding consumer behaviour is crucial for effective marketing, as it reveals how, where, when, and why individuals engage in exchanges to fulfill their needs and desires. This insightful text equips marketers with the knowledge to anticipate and meet customer requirements, placing the study of consumer behavior at the core of marketing strategy.\u003c\/p\u003e \n\n\u003cp\u003eIf you're looking to enhance your marketing acumen and grasp the dynamics of consumer choices, \u003cstrong\u003eConsumer Behaviour\u003c\/strong\u003e is a must-have addition to your library.\u003c\/p\u003e","brand":"Martin Evans","offers":[{"title":"Default Title","offer_id":52248610931030,"sku":"9780470994658","price":313.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470994658.jpg?v=1767774724","url":"https:\/\/www.englishbook.pl\/products\/consumer-behaviour-john-wiley-sons-inc-9780470994658-martin-evans","provider":"Bookshop","version":"1.0","type":"link"}