{"product_id":"essentials-of-marketing-taylor-francis-ltd-9780367773410-theory-and-practice-for-a-marketing-career-david-brown","title":"Essentials of Marketing","description":"\u003cp\u003eThis comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.\u003c\/p\u003e","brand":"David Brown","offers":[{"title":"Default Title","offer_id":52275121979734,"sku":"9780367773410","price":1022.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367773410.jpg?v=1767814413","url":"https:\/\/www.englishbook.pl\/products\/essentials-of-marketing-taylor-francis-ltd-9780367773410-theory-and-practice-for-a-marketing-career-david-brown","provider":"Bookshop","version":"1.0","type":"link"}