{"product_id":"managing-innovation-9781119713302","title":"Managing Innovation","description":"\u003cp\u003eDiscover the essential guide to navigating the complexities of innovation with \u003cstrong\u003eManaging Innovation\u003c\/strong\u003e by \u003cstrong\u003eJoe Tidd\u003c\/strong\u003e. Now in its seventh edition, this comprehensive book, published in 2020, spans 624 pages and equips both graduate and undergraduate students with the critical skills and foundational knowledge necessary for effective management of innovation, technology, and new product development.\u003c\/p\u003e \n\n\u003cp\u003eFully updated with the latest data, methods, and concepts, \u003cem\u003eManaging Innovation\u003c\/em\u003e retains its holistic approach while addressing the dynamic nature of technological, market, and organizational changes. This bestselling text is designed to provide an integrated, evidence-based perspective, making it an invaluable resource for anyone looking to excel in the field of innovation management.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding and capability in managing innovation with this authoritative book that bridges theory and practice.\u003c\/p\u003e","brand":"Joe Tidd","offers":[{"title":"Default Title","offer_id":50951956496726,"sku":"9781119713302","price":263.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119713302.jpg?v=1753989385","url":"https:\/\/www.englishbook.pl\/products\/managing-innovation-9781119713302","provider":"Bookshop","version":"1.0","type":"link"}