{"product_id":"profit-first-9780735214149","title":"Profit First","description":"\u003cp\u003eDiscover the revolutionary approach to financial success in Mike Michalowicz's insightful book, \u003cstrong\u003eProfit First\u003c\/strong\u003e. Published in 2017 and spanning 224 pages, this essential read offers a unique cash management solution tailored for small businesses aiming to achieve immediate profitability. Michalowicz, renowned for his cult classics such as \u003cem\u003eThe Pumpkin Plan\u003c\/em\u003e and \u003cem\u003eThe Toilet Paper Entrepreneur\u003c\/em\u003e, challenges the conventional accounting formula of Sales - Expenses = Profit. Instead, he presents a behavioral approach that recognizes the human element in business decision-making. By implementing the Profit First methodology, entrepreneurs can break free from the cycle of financial struggle and pave the way for sustainable growth and success. Dive into \u003cstrong\u003eProfit First\u003c\/strong\u003e and transform your business's financial health today!\u003c\/p\u003e","brand":"Mike Michalowicz","offers":[{"title":"Default Title","offer_id":51410771575126,"sku":"9780735214149","price":114.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780735214149.jpg?v=1758825311","url":"https:\/\/www.englishbook.pl\/products\/profit-first-9780735214149","provider":"Bookshop","version":"1.0","type":"link"}