{"product_id":"service-dominant-logic-9780521124324","title":"Service-Dominant Logic","description":"\u003cp\u003eKeenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.\u003c\/p\u003e","brand":"Robert F. Lusch","offers":[{"title":"Default Title","offer_id":50954041557334,"sku":"9780521124324","price":147.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521124324.jpg?v=1754023427","url":"https:\/\/www.englishbook.pl\/products\/service-dominant-logic-9780521124324","provider":"Bookshop","version":"1.0","type":"link"}