Big Data Analytics

Applications in Business and Marketing

Cena sprzedaży 444,00 zł Zwykła cena 563,00 zł
Według Kiran Chaudhary
Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

261 psl.

2021 m.

Kietas viršelis

Kod kreskowy: 9781032007885
Opis

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.