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Adolescents, Family and Consumer Behaviour
A Behavioural Study of Adolescents in Indian Urban Families
Routledge Focus on Business and Management
Cena sprzedaży
293,00 zł
Zwykła cena
372,00 zł
Cena jednostkowa
/
Niedostępne
Według Harleen Kaur
Opis
This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
Adolescents, Family and Consumer Behaviour