16 % zniżki
AdValue
Cena sprzedaży
259,00 zł
Zwykła cena
310,00 zł
Cena jednostkowa
/
Niedostępne
Według Leslie Butterfield
Opis
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
AdValue