• Book cover of: AdValue. By: Leslie Butterfield

AdValue

Leslie Butterfield

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AdValue

Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.

Book cover of: AdValue. By: Leslie Butterfield

AdValue

292,00 zł
292,00 zł