22 % zniżki
Advanced Database Marketing
Innovative Methodologies and Applications for Managing Customer Relationships
Cena sprzedaży
237,00 zł
Zwykła cena
303,00 zł
Cena jednostkowa
/
Niedostępne
Według Kristof Coussement
Opis
While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems
Advanced Database Marketing