Book cover of: Advanced Focus Group Research. By: Edward F. Fern
Book cover of: Advanced Focus Group Research. By: Edward F. Fern
15 % zniżki

Advanced Focus Group Research

559,00 zł 659,00 zł
Według Edward F. Fern
Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

264 psl.

2001 m.

Minkštas viršelis

Kod kreskowy: 9780761912491
Opis

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
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