Advertising and New Media

Name: Advertising and New Media
Brand: Christ Spurgeon, Christina Spurgeon
SKU: 9780415430340
Price: 692.00 PLN
Availability: InStock

692,00 zł 817,00 zł

Według Christ Spurgeon, Christina Spurgeon

Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

144 psl.

2007 m.

Kietas viršelis

Kod kreskowy: 9780415430340

Opis

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.

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Advertising and New Media

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