Advertising and New Media

Name: Advertising and New Media
Brand: Christina Spurgeon, Christ Spurgeon
SKU: 9780415430357
Price: 237.00 PLN
Availability: InStock

237,00 zł 303,00 zł

Według Christina Spurgeon, Christ Spurgeon

Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

144 psl.

2007 m.

Minkštas viršelis

Kod kreskowy: 9780415430357

Opis

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.

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Advertising and New Media

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