• Book cover of: Advertising Exposure, Memory and Choice. By: Andrew A. Mitchell

Advertising Exposure, Memory and Choice

Andrew A. Mitchell

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Leidimo metai 2016 m.
Puslapių skč. 360 psl.
Viršelis Minkštas viršelis
ISBN 9781138966147

Advertising Exposure, Memory and Choice

Advertising Exposure, Memory and Choice by Andrew A. Mitchell.

Published by Taylor & Francis Group, (2016), Paperback, 360 pages.

Topics: Persuasion (Psychology), Consumer behavior, Advertising, Consumers' preferences.

Book cover of: Advertising Exposure, Memory and Choice. By: Andrew A. Mitchell

Advertising Exposure, Memory and Choice

278,00 zł
278,00 zł 287,00 zł