Advertising to Children on TV

Content, Impact, and Regulation

Cena sprzedaży 296,00 zł Zwykła cena 344,00 zł
Według Barrie Gunter
Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

224 psl.

2005 m.

Minkštas viršelis

Kod kreskowy: 9780805858303
Opis

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In