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Analysis of Michael E. Porter's Competitive Strategy

64,00 zł 74,00 zł
Według Pdraig Belton
Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

128 psl.

2017 m.

Minkštas viršelis

Kod kreskowy: 9781912128808
Opis

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.
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