
22 % zniżki
Artificial Intelligence for Marketing Management
Routledge Studies in Marketing
Cena sprzedaży
629,00 zł
Zwykła cena
804,00 zł
Cena jednostkowa
/
Niedostępne
Według Park Thaichon
Opis
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Artificial Intelligence for Marketing Management
