As Heard on TV: Popular Music in Advertising

Name: As Heard on TV: Popular Music in Advertising
Brand: Bethany Klein
SKU: 9780754666653
Price: 758.00 PLN
Availability: InStock

Ashgate Popular and Folk Music Series

758,00 zł 962,00 zł

Według Bethany Klein

Pristatymas gali užtrukti 2-3 sav.

Szybka dostawa

178 psl.

2009 m.

Kietas viršelis

Kod kreskowy: 9780754666653

Opis

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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As Heard on TV: Popular Music in Advertising

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