16 % zniżki

Brand Gap, The

138,00 zł 165,00 zł
Według Marty Neumeier
2 w magazynie

Szybka dostawa

208 psl.

2005 m.

Minkštas viršelis

Kod kreskowy: 9780321348104
Opis

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
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