Building Brands

Discover the transformative power of architectural branding in "Building Brands" by Grace Ong Yan. Published by Lund Humphries Publishers Ltd in 2020, this insightful hardback spans 240 pages, delving into the intricate relationship between modern architecture and corporate identity. Grace Ong Yan expertly examines how business strategies, urban conditions, and societal concepts converge to influence the ambitious branding objectives of corporate clients. This book is an essential read for professionals in architecture, branding, and business, offering a unique perspective on how design can elevate brand identity. Embrace the future of corporate modernism and learn how to effectively align architectural design with branding goals.