Chinese Consumers in a New Era

Explore the fascinating world of consumer behavior with "Chinese Consumers in a New Era" by Kam Hung, published by Taylor & Francis Ltd in 2020. This insightful paperback, spanning 124 pages, delves into the intricate psychology and behaviors of Chinese consumers, particularly in tourism contexts. Originally featured as a special issue of the Journal of China Tourism Research, this collection presents a series of comprehensive investigations that shed light on the evolving dynamics of the Chinese market. Whether you're a researcher, marketer, or simply interested in understanding this significant demographic, this book offers valuable perspectives and analysis. Enhance your knowledge of contemporary consumer trends with this essential read.