Chinese Consumers in a New Era

Discover the intricacies of Chinese consumer behavior with Chinese Consumers in a New Era, a compelling collection edited by experts in the field. Published in 2014 by Taylor & Francis Ltd, this hardback edition spans 124 pages and delves into various investigations of consumer psychology, particularly in tourism contexts. Originally featured as a special issue of the Journal of China Tourism Research, this book offers invaluable insights for marketers, researchers, and anyone interested in understanding the evolving dynamics of Chinese consumers. Whether you're looking to enhance your marketing strategies or simply broaden your knowledge, this book is an essential addition to your library.