Communicating in Extreme Crises

Lessons from the Edge

Routledge New Directions in PR & Communication Research

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2022 m.

Kietas viršelis

Kod kreskowy: 9780367556792
Opis

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.