• Book cover of: Competitive Strategy for Media Firms. By: Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms

Sylvia M. Chan-Olmsted

821,00 zł
821,00 zł 847,00 zł Sprzedaż

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

Book cover of: Competitive Strategy for Media Firms. By: Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms

821,00 zł
821,00 zł 847,00 zł