Consumer Psychology for Marketing

Discover the fascinating interplay between consumer behavior and marketing strategies in Consumer Psychology for Marketing by Cengage Learning EMEA. This insightful book, published in 1998, spans 260 pages and is now available in its second edition. It provides a comprehensive exploration of consumer psychology, focusing on essential topics such as market segmentation, product positioning, and the development of new products. Each chapter is designed to enhance your understanding with end-of-chapter questions and recommended further reading, making it an invaluable resource for marketing professionals and students alike. Whether you're looking to deepen your knowledge or apply psychological principles in marketing management, this book is a must-have addition to your collection. Order your copy today from Bookshop and elevate your marketing expertise!