• Book cover of: Cross-Cultural Marketing. By: Dawn Burton

Cross-Cultural Marketing

Dawn Burton

896,00 zł
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Autorius Dawn Burton
Leidimo metai 2008 m.
Puslapių skč. 328 psl.
Viršelis Kietas viršelis
ISBN 9780415448925

Cross-Cultural Marketing

This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.

Book cover of: Cross-Cultural Marketing. By: Dawn Burton

Cross-Cultural Marketing

896,00 zł
896,00 zł 923,00 zł