Cult of Beauty

Discover the captivating insights of "Cult of Beauty" by Jaishri N. Jethwaney, published by Taylor & Francis Ltd in 2024. This thought-provoking book spans 148 pages and delves into the portrayal of the quintessential Indian woman in advertising. By examining a variety of Indian advertisements through a gender lens, Jethwaney offers a critical analysis of societal and sociological perspectives that shape these representations. This engaging read invites you to explore the intersection of commerce and culture, making it a must-have for anyone interested in gender studies, advertising, and contemporary Indian society. Enhance your understanding of beauty standards and their implications in today's world with this essential addition to your bookshelf.