Decoding Customer Value at the Bottom of the Pyramid

Discover the insights of Ritu Srivastava in "Decoding Customer Value at the Bottom of the Pyramid," a vital resource for business executives worldwide who are keen on understanding low-income customers in India. Published by Business Expert Press in 2019, this engaging paperback spans 178 pages and delves into the unique value perceptions of this segment, distinguishing them from other market demographics. Srivastava provides a comprehensive analysis of how companies can effectively cater to these customers by aligning their offerings with their specific needs. Learn about successful business models that can thrive in this challenging yet rewarding market. Whether you are a seasoned professional or a newcomer to the business landscape, this book is essential for anyone looking to unlock the potential of low-income markets.