Digital Advertising in the Post-cookie Era

Explore the future of marketing with Digital Advertising in the Post-cookie Era by Alexander Schwarz-Musch, published by Springer in 2025. This insightful hardback spans 169 pages and delves into the evolving landscape of digital advertising as we move away from cookie-based tracking.

In this essential guide, Schwarz-Musch reveals how campaigns on social media platforms, search engines, and display advertising can remain effective by accurately targeting potential customers. Discover innovative strategies such as developing a "Minimum Viable Persona" and defining campaign groups along the customer journey, which are crucial for success in a cookie-less world.

Whether you're a marketing professional or a business owner, this book provides the tools you need to navigate the challenges and opportunities of digital advertising in the years to come. Don't miss out on this vital resource!