Event Portfolio Management

Discover the essential guide to portfolio theory in event management with Event Portfolio Management by Vladimir Antchak. Published by Goodfellow Publishers Limited in 2019, this insightful paperback spans 198 pages and provides a clear, concise introduction to the methods and practices crucial for success in event tourism.

Structured into two informative sections—‘Theory’ and ‘Practice’—this book delves into the significance of portfolio management within event studies. It not only explains the theoretical foundations but also demonstrates how to apply these concepts through real-world international case studies. Whether you're an event professional or a student, this resource equips you with the necessary tools to enhance your understanding and execution of effective event strategies.

Elevate your event management skills with this essential read that bridges theory and practical application!