Fundamentals of Hospitality Marketing

Discover the essential concepts of hospitality marketing with the informative book Fundamentals of Hospitality Marketing by Steve Mawson. Published by Cengage Learning EMEA in 2000, this comprehensive paperback spans 116 pages and is perfect for students pursuing degree and diploma-level courses in leisure and tourism.

This engaging text provides valuable insights into the hospitality industry, utilizing real-world examples to illustrate key marketing principles. Whether you are a student or a professional looking to enhance your understanding of the hospitality sector, this book serves as a vital resource for mastering the fundamentals of marketing in hotels and holiday accommodations.

Equip yourself with the knowledge and skills necessary to excel in the dynamic field of hospitality with Fundamentals of Hospitality Marketing.