Book cover of: Historical Research in Marketing Management
Book cover of: Historical Research in Marketing Management
18 % zniżki

Historical Research in Marketing Management

Key Issues in Marketing Management

478,00 zł 583,00 zł
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228 psl.

2016 m.

Kietas viršelis

Kod kreskowy: 9780415724630
Opis

This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
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