• Book cover of: Influence of Values on Consumer Behaviour. By: Erik Kostelijk

Influence of Values on Consumer Behaviour

Erik Kostelijk

843,00 zł
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Autorius Erik Kostelijk
Leidimo metai 2016 m.
Puslapių skč. 240 psl.
Viršelis Kietas viršelis
ISBN 9781138676473

Influence of Values on Consumer Behaviour

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

Book cover of: Influence of Values on Consumer Behaviour. By: Erik Kostelijk

Influence of Values on Consumer Behav...

843,00 zł
843,00 zł 869,00 zł