• Book cover of: Integrated Marketing Communications in Football. By: Argyro Elisavet Manoli

Integrated Marketing Communications in Football

Argyro Elisavet Manoli

238,00 zł
238,00 zł 246,00 zł Sprzedaż

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Žanras Recreation
Leidimo metai 2024 m.
Puslapių skč. 148 psl.
Viršelis Minkštas viršelis
ISBN 9780367690649
Kategorijos Marketing, Piłka nożna

Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.

Book cover of: Integrated Marketing Communications in Football. By: Argyro Elisavet Manoli

Integrated Marketing Communications i...

238,00 zł
238,00 zł 246,00 zł