• Book cover of: International Strategic Marketing. By: J.B. McCall

International Strategic Marketing

J.B. McCall

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Autorius J.B. McCall
Leidimo metai 2004 m.
Puslapių skč. 284 psl.
Viršelis Kietas viršelis
ISBN 9780415314169

International Strategic Marketing

This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.

Book cover of: International Strategic Marketing. By: J.B. McCall

International Strategic Marketing

1.054,00 zł
1.054,00 zł 1.086,00 zł