Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.
Investigating Audiences
Cena regularna
313,00 zł
Cena sprzedaży
313,00 zł
Cena regularna
325,00 zł
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