• Book cover of: Investigating Audiences. By: Andy Ruddock

Investigating Audiences

Andy Ruddock

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Investigating Audiences

Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

Book cover of: Investigating Audiences. By: Andy Ruddock

Investigating Audiences

337,00 zł
337,00 zł