Book cover of: Managing in the Media
Book cover of: Managing in the Media
18 % zniżki

Managing in the Media

421,00 zł 514,00 zł
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412 psl.

2001 m.

Minkštas viršelis

Kod kreskowy: 9780240515991
Opis

Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.
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