• Book cover of: Marketing Financial Services. By: Mike Wright

Marketing Financial Services

Mike Wright

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Marketing Financial Services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

Book cover of: Marketing Financial Services. By: Mike Wright

Marketing Financial Services

405,00 zł
405,00 zł