The Marketing Manual

Unlock the secrets of effective marketing with the Marketing Manual by Michael Baker, published by Taylor & Francis Ltd in 2017. This comprehensive guide spans 288 pages, providing you with a step-by-step approach to tackling your marketing challenges.

Designed for both novices and seasoned professionals, the Marketing Manual features insightful questions, practical examples, and engaging mini-case studies that will help you craft a robust marketing plan. It addresses the three critical questions every business planner must confront: Where are we now? Where do we want to go? How do we get there?

Whether you're launching a new product or seeking to enhance your current strategy, this manual is an essential resource for navigating the complexities of marketing. Equip yourself with the tools and knowledge to drive your business forward!