Marketing Research

Delve into the world of marketing research with "Marketing Research" by Dan Nunan, a vital resource for understanding the theory and application of marketing research within a European context. This comprehensive 6th Edition, published in 2020, spans an impressive 976 pages, making it the leading text in the field. Nunan, alongside co-authors Birks and Malhotra, addresses the key challenges faced by marketing researchers today. The book provides clear explanations and discussions of essential concepts, enriched by a wealth of European and international case studies that illustrate the practical application of research techniques. Whether you are a student or a professional, this engaging text will equip you with the insights needed to navigate the complexities of marketing research effectively.