• Book cover of: Marketing Research for the Tourism, Hospitality and Events Industries. By: Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

Bonita Kolb

266,00 zł
266,00 zł 274,00 zł Sprzedaż

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Autorius Bonita Kolb
Leidimo metai 2025 m.
Puslapių skč. 190 psl.
Viršelis Minkštas viršelis
ISBN 9781032940380
Leidimas 2 ed

Marketing Research for the Tourism, Hospitality and Events Industries

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

Book cover of: Marketing Research for the Tourism, Hospitality and Events Industries. By: Bonita Kolb

Marketing Research for the Tourism, H...

266,00 zł
266,00 zł 274,00 zł