Marketing the City

Discover the insights of Marketing the City by H. Smyth, published by Taylor & Francis Ltd in 1993. This comprehensive hardback edition spans 312 pages and delves into the significance of flagship developments in urban marketing. Smyth expertly evaluates the effectiveness of various strategies and offers valuable lessons for best practices and policies in city marketing. Ideal for urban planners, marketers, and policymakers, this book provides a thorough understanding of how to effectively promote urban spaces. Enhance your knowledge and strategies in city marketing with this essential read.