Measuring Advertising Effectiveness

Name: Measuring Advertising Effectiveness
Brand: Bookshop
SKU: 9780805828122
Price: 361.00 PLN
Availability: InStock

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1997 m.

Minkštas viršelis

Kod kreskowy: 9780805828122

Opis

Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.

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Measuring Advertising Effectiveness

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