Polls, Expectations, and Elections

Discover the compelling insights of "Polls, Expectations, and Elections" by Richard Craig, published by Bloomsbury Publishing Plc in 2017. This thought-provoking study delves into the intricate relationship between U.S. presidential campaign coverage and public opinion polls. With 252 pages of in-depth analysis, Craig argues that journalists frequently influence audience perceptions by prescribing actions for candidates based on their polling status—whether they are leading or trailing. Through a thorough examination of television coverage across the last twelve elections, the book reveals a notable increase in this practice of "expectation setting" over time. Ideal for anyone interested in the political landscape, media influence, and the dynamics of elections, this paperback is a must-read for journalists, political enthusiasts, and scholars alike. Enhance your understanding of the media's role in shaping electoral outcomes with this essential addition to your bookshelf.