
20 % zniżki
Researching Marketing Decisions
The Indian Context
Cena sprzedaży
703,00 zł
Zwykła cena
879,00 zł
Cena jednostkowa
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Niedostępne
Według Ritu Mehta
Opis
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.
Researching Marketing Decisions
