Responsible Marketing for Well-being and Society

Discover the essential insights into the evolving field of responsible marketing with Responsible Marketing for Well-being and Society by Michael Saren. Published by Taylor & Francis Ltd in 2024, this comprehensive hardback edition spans 440 pages, offering a thorough overview of the latest research and developments in responsible marketing practices. This meticulously edited collection brings together expert contributions that define and explore the significance of responsible marketing in promoting societal well-being. Perfect for marketers, academics, and students alike, this book serves as a vital resource for understanding how marketing can positively impact society. Dive into the future of commerce with a focus on ethical practices and social responsibility.