20 % zniżki
Rethinking Marketing
Towards Critical Marketing Accountings
Cena sprzedaży
746,00 zł
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933,00 zł
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Opis
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
Rethinking Marketing